SMS is a dream for retailers because it’s both simple and effective – 98% open rate, anyone? You can weave texting through your BFCM strategy, sending messages before, during and after the big days to keep customers informed and engaged.

Ready to get started? Here’s our rough guide to BFCM planning, complete with 40-ish SMS templates for Black Friday and Cyber Monday to get you started – copy, paste, tweak, and send.

But first… to help you prepare your overall BFCM communication strategy, check out some eye-opening findings from a new consumer survey.

What consumers say about Black Friday and Cyber Monday communications

To find out more about what holiday shoppers expect from brand communications and promotions, Sinch surveyed around 1,200 consumers from the U.S., UK, Australia, Brazil, France, Germany, and Spain. Here are some of the key findings:

• Most consumers (almost 57%) expect to hear from brands about Black Friday at least one month before a promotion launches.
• Having a multi-channel approach is an effective way to optimize holiday campaigns:
  • 48% of consumers say they’ll go straight to a brand’s website to find promotions.
  • 44% prefer seeing holiday promotions on social media.
  • 45% of consumers choose at least one mobile messaging option (SMS/MMS, WhatsApp, Facebook Messenger, and Instagram) as a preferred channel.
• Nearly 80% of consumers get value from personalized recommendations in holiday promotions. That means going beyond basic first name personalization in your holiday email campaigns.
• Order confirmations, shipping updates, and delivery notifications are vital to the customer experience this time of year. More than 94% of consumers say transactional messages are important during holiday shopping.
• Interactive holiday campaigns could help boost email engagement. More than half of survey respondents said they’d be likely to engage with campaigns featuring interactivity and multimedia.

Explore more of the findings in the infographic from Sinch…

Build excitement with BFCM teaser texts

Want to create hype and excitement leading up to Black Friday and Cyber Monday sales? Start with teaser texts in the weeks leading up to the big days. It’s not about pushing sales at this point – it’s about keeping your brand top-of-mind so people come back when it matters.

Mix up your messaging by using a combo of SMS and MMS, and use mobile landing pages to add extra pizazz.

What should your teaser texts actually say? Amp up the excitement, include a link to your BFCM preview page, and keep it super positive. (Or, just use our templates.)

Black Friday / Cyber Monday SMS templates for teaser texts

TEMPLATE: Guess what, [NAME]? Something big is on the way! Get the inside scoop: [URL]. Reply STOP to opt out.

TEMPLATE: Black Friday & Cyber Monday are going to be HUGE this year – here’s why: [URL]. Reply STOP to opt out.

TEMPLATE: Just 10 more sleeps til our massive Black Friday & Cyber Monday sale. Here’s a sneak peek: [URL]. Reply STOP to opt out.

Use exclusive deals to drive membership

Got a VIP or loyalty club? Offer members-only BFCM deals, prompt customers to sign up, and watch it grow.

While you’re at it, don’t forget to message current members. Exclusive discount codes or early access to sales are a great way to remind your VIPs that they’re important to you – and build positive feelings about your brand at the same time.

Here are a few ways to word your VIP texts.

Black Friday / Cyber Monday SMS templates for growing memberships

TEMPLATE: [NAME], want early access to our amazing Black Friday/Cyber Monday sales? Sign up for our VIP club, and you’re in! Text Y to join or STOP to opt out.

TEMPLATE: Welcome to the [BRAND], club, [NAME]! Your early access link will be with you soon – keep your eyes peeled! Reply STOP to opt out.

TEMPLATE: Sick of missing out on the best deals? Become a [VIP CLUB NAME] member for early access to sales, special Black Friday discounts and your very own gift code. Sign up here: [URL]. Reply STOP to opt out.

TEMPLATE: Hey [NAME], we’ve got some super-secret Black Friday deals for VIP members like you. Keep an eye out for your members-only link. Reply STOP to opt out.

Use BFCM to reward your best customers

You don’t have to have a VIP club to show some love to your biggest fans. Use your database to scope out your long-lasting customers, text them an early access link to your BFCM deals, and make sure they know it’s exclusive. You want them to feel those warm, fuzzy feelings about your brand. 

Don’t forget to include the customer’s name, the number of years they’ve been shopping with you, and any other relevant details – like their favourite products or recent purchases. Personalisation is a proven (and easy) way to drive one-time purchases and boost long-term loyalty.  

Here’s what that might look like:

Black Friday / Cyber Monday SMS templates for VIP customers

TEMPLATE: Black Friday starts early for our favourite customers – that’s you, [NAME]. Use code [CODE] to access our big sale, starting now. Shop now at [URL]. Reply STOP to opt out.

TEMPLATE: Can you keep a secret, [NAME]? Because you’ve been a loyal [COMPANY] customer for [X] years, you get the chance to shop our Black Friday sale early. [URL]. Reply STOP to opt out.

TEMPLATE: Our biggest BFCM deals are about to launch, and you get first dibs, [NAME]. Shop now before we sell out: [URL] Reply STOP to opt out.

Take SMS marketing for a spin.

Start messaging for free

Keep the messages coming during your sale

The big day arrives. Your shelves are stocked, your staff are ready, your discounts are hot. Customers are – hopefully – primed to shop after your teaser texts and special offers. Your job? Keep your sale top of mind while it’s happening.

At BFCM, this means cutting through a forest of messages in SMS, email, online and almost anywhere else. Try different messages and styles and send texts at different points during your sale to maximise their impact. 

We’ve jotted some ideas below:

BFCM SMS templates for the sale launch

TEMPLATE: Our biggest-ever BFCM sale is finally here! Get EPIC deals on all your go-to [COMPANY] gear here: [URL]. Reply STOP to opt out.

TEMPLATE: Black Friday at [COMPANY] starts now – and it’s a big one. Get $[VALUE] off when you spend $[VALUE] in-store, online deals and so much more. Check it out: [URL]. Reply STOP to opt out.

TEMPLATE: It’s on, [NAME]! Our Black Friday sale is live – get up to X% off all purchases online, starting now. [URL]. Reply STOP to opt out.

BFCM SMS templates during sale

TEMPLATE: Scoping out the best Black Friday deals? Don’t miss the [COMPANY] sale – with up to [DISCOUNT]% off, online and in-store. Happy shopping! [URL]. Reply STOP to opt out.

TEMPLATE: Hi [NAME], we’ve got some incredible Black Friday deals this year. Up to [DISCOUNT]% off [PRODUCT LINE 1], [PRODUCT LINE 2] AND [PRODUCT LINE 3]. Don’t miss out: [URL]. Reply STOP to opt out.

TEMPLATE: It’s Black Friday! Get [DISCOUNT]% off everything and keep an eye out for bonus deals all weekend: [URL]. Reply STOP to opt out.

TEMPLATE: Black Friday’s here, and we’re celebrating til Cyber Monday. Claim your free [SERVICE] when you book any [SERVICE] before [DATE]. Call now: [PHONE NUMBER]. Reply STOP to opt out.

TEMPLATE: Hey [NAME], you’ve just scored an extra [DISCOUNT]% off all Black Friday sale items. But be quick – it expires in 2 hours. Start shopping: [URL]. Reply STOP to opt out.

TEMPLATE: Tick everyone off your holiday gift list with our fantastic range of Black Friday bargains. Shop now at [URL]. Text STOP to opt out.

BFCM SMS templates as sales end

TEMPLATE: Hi [NAME], there’s still time to grab some stunning deals in our Black Friday Cyber Monday sale. Get in quick for up to X% off: [URL]. Text STOP to opt out.

TEMPLATE: The [COMPANY] BFCM sale ends tomorrow! If you’ve been eyeing up one of our products, now’s the time to hit that buy button. [URL]. Text STOP to opt out.

TEMPLATE: Our massive Black Friday sale is nearly over! You can still shop the deals until [TIME/DATE]. [URL]. Text STOP to opt out.

Save abandoned sales

Black Friday and Cyber Monday are not your ordinary shopping days – and that shows up in shopper behaviour. Your deal-hungry customers will bounce between sites, fill carts, calculate discounts and apply codes, and often end up clicking away before they actually buy. That’s why abandoned carts are so common – one study found that the abandonment rate was 76.63% on Black Friday, and 80.25% on Cyber Monday.

If you can reclaim some of those lost shoppers, you can boost sales numbers during BFCM. SMS is a great place for this type of quick reminder. Keep them friendly and funny – avoid the passive aggressive ‘gentle reminders’ here. Another sales-boosting tip? Throw in an extra discount or free shipping to sweeten the deal.

Here’s how:

Black Friday / Cyber Monday SMS templates for abandoned shopping carts

TEMPLATE: Hi [NAME], you’ve left something in your [COMPANY] cart. To grab the deal, complete your purchase now: [URL]. Reply STOP to opt out.

TEMPLATE: Hi [NAME], we’ll keep your cart on hold for [NUMBER] hours. If you’re still keen, click through to finish your purchase. [URL]. Reply STOP to opt out.

TEMPLATE: Forget something? Jump back in and get an extra 15% off if you buy within the next 20 minutes: [URL] Reply STOP to opt out.

TEMPLATE: Hey [NAME], your cart is looking pretty full! Finish your shopping now, and we’ll throw in a [PRODUCT] with your purchase. You can’t say no to that, right? [URL]. Reply STOP to opt out.

Too busy to send manual reminders during BFCM?

No worries! Simply use Sinch MessageMedia to send automated messages.

Start messaging for free

Mind your SMS manners

Want your customers to feel happy and appreciated post-sale? Set up an automated ‘thank you’ text to send to customers who buy during BFCM. It’s a low-effort way to make customers feel good about your brand, making them more likely to buy from you again.

Don’t overthink these texts – keep them simple, personal and sincere.

Black Friday / Cyber Monday thank you SMS templates

TEMPLATE: Hi [Name], thanks for shopping our BFCM sale! We hope to see you again soon. Text STOP to opt out.

TEMPLATE: Thanks for shopping with us, [NAME]. We hope you enjoy your new [LINE] products. Cheers, the [COMPANY] team. Text STOP to opt out.

TEMPLATE: Thanks for supporting [COMPANY] this Black Friday and Cyber Monday. For the inside scoop on our next big sales event, join our mailing list. Repy Y or sign up here: [URL]. Reply STOP to opt out.

Stretch your sales beyond Black Friday (and Cyber Monday)

Black Friday and Cyber Monday used to be true one-day sales events. These days, more and more retailers are stretching them out to a few days or a full week.

Get personal this Black Friday.

Grab the report

Whether you advertise a three-day sale from the start or choose to extend the sale, keep your customers up to speed with SMS.

Use our templates to get started:

SMS templates to take sales beyond BFCM

TEMPLATE: Hi [NAME], we just added more awesome Black Friday/Cyber Monday deals to our online store: [URL]. Sale must end on [DATE]. Reply STOP to opt out.

TEMPLATE: We don’t know about you, but we’re not ready for Black Friday to end. We’re extending the sale til [DATE], so you have more time to grab a bargain. Shop now: [URL]. Reply STOP to opt out.

TEMPLATE: Good news! We’re giving our very best customers more chances to shop our BFCM sale. Use code [CODE] to access the sales until [DATE]: [URL]. Reply STOP to opt out.

TEMPLATE: We’re bending the rules just for you, [NAME]. Get one more day of Black Friday deals on our online store. Use code: [CODE] [URL]. Reply STOP to opt out.

Turn sales into feedback and insights

Post-BFCM, think about gathering feedback or reviews from your customers. Thanks to your amazing deals (and friendly text comms), they’re probably feeling pretty positive about your brand, which could make them more willing to share their feelings.

You can use two-way texting to ask for very simple feedback, ask customers to review your products, or drive customers to an online form with detailed questions. You can focus on the sale, try to boost review numbers, or cast a wider net and ask about your brand in general.

Once you’ve gathered your feedback, use it to improve processes, change the way you communicate with customers, or adjust your approach to Black Friday next year.

Here’s where to start:

Black Friday / Cyber Monday SMS templates to gather feedback

TEMPLATE: Hi [Name]. As a valued customer, your feedback means a lot to us. Please rate your experience with our brand between 1 (poor) and 10 (fantastic) and send it as a text reply. Thank you! Reply STOP to opt out.

TEMPLATE: Hi [NAME], thanks for shopping with us during BFCM! If you’ve got a minute, we’d love you to leave us a quick Google review: [URL]. Reply STOP to opt out.

TEMPLATE: TEMPLATE: [NAME], want to win a [PRODUCT]? Go into the draw when you leave us a review here: [URL]. Reply STOP to opt out.

There’s still time to set yourself up for SMS success before BFCM

Black Friday and Cyber Monday are just around the corner, but don’t worry, with helpful SMS marketing tools like Sinch MessageMedia, you can put your SMS campaign in gear in just a few minutes.

Our platform is designed for easy use, so you don’t need any programming skills or special schooling to get started.

Try texting on for size with Sinch MessageMedia. Start your free 14-day trial now.

The post Sail through sales season – 40+ SMS templates for Black Friday and Cyber Monday appeared first on Sinch MessageMedia.

Automatically sending SMS messages can save you hours spent on manual tasks, improve customer experience, and keep your tone of voice consistent. Rather than initiating and replying to text messages one at a time or relying on generic mass texts, simplify common tasks with smart messaging.

Connecting with your audience and solving problems can be automated with a few thoughtful clicks. Both parties win when it comes to SMS automation, too. So, rather than play phone tag or wait for an email that sits idly in an inbox, automate a 2-way conversation for maximum efficiency.

While the concept of configuring automation may seem daunting, you can implement complex messaging simply; it’s simply thinking, ‘if this, then that’. Think about what you want to achieve with your automation, as well as common conversation streams, and logic will prevail.

We’ll break down how it works, share some automated text message examples, and give you some best practice tips.

What are automated text messages, and how do they work?

SMS automation refers to text messages being automatically triggered based on conditions (or ‘rules’) that have been set up in advance.

These conditions can be set up to be as simple or as complex as you like. From basic ‘yes’ or ‘no’ questions to niche scenarios, they are easy to set up. And, once they are launched, you can set and forget them or update them as your needs change.

How do automated text messages work?

On a basic level, automated text messages work by sending out when a text messaging or automation platform detects the right conditions. These conditions could be receiving an SMS with certain keywords in the text or something happening in another app. You typically need a business texting app like Sinch MessageMedia to get text message automation to work.

How to automate text messages in Sinch MessageMedia

Sinch MessageMedia automates text messages based on the conditions of a text you receive in the MessageMedia inbox. Here’s how it all works:

To start with, choose up to four different conditions that relate to the SMS you receive.

1. Message type is [custom field]
2. Message content [does not contain/contains] [any/all] of the following keywords [custom field]
3. Date and time received is [between date & time/before/after] [custom field]
4. Receiving number is [custom field]

And, based on these, you can then perform any of the following actions.

• Send reply SMS
• Add to group
• Remove from group
• Forward to mobile
• Forward to email
• Unsubscribe
• Forward to URL

For context, let’s explore ways to put this feature into practice.

5 automated text message examples and templates.

Five examples of automated text messages you could try are:

1. Text-in competitions where you enter senders into a contest based on their responses
2. Delivery and pick-up options that customers can choose by texting a number
3. Reminders, confirmations and updates that senders can sign up for by texting you
4. Customer support surveys and solicited reviews completed entirely over text
5. After-hours and out-of-office notifications that send automatically when you’re away

Let’s go over how each one works in a service like Sinch MessageMedia.

1. Text-in competitions.

For entertaining and easy campaigns, host a text-in competition wherein participants text in their entries. This is a great way to collect customer mobile numbers, so long as they opt in to receive further communication from you.

We’ve seen this done well on radio programs that have a dedicated mobile number. For example, “We’ll play you a song clip backwards. Text in who you think the artist is by midnight for your chance to win.”

• Message content [contains any of the following keywords] [Britney Spears]
• Action [Send Reply SMS]
• Message [Correct! You’re now in the pool to win. We’ll announce the winner on Friday. Good luck!]

Add a time-based rule to exclude those who have entered too late.

• Date and time received is [after] [12/12 11:59pm]
• Action [Send Reply SMS]
• Message [Sorry! Entries closed at midnight. Stay tuned for our next competition.]

Hosting SMS competitions are a great way to grow your contact list. You can also then segment them into groups for future marketing efforts. Don’t forget to include an opt out message – brush up on opt out rules.

2. SMS for delivery and pick-up options.

With the growth of online shopping, take-away and click-and-collect in our society, we are often eagerly awaiting an update on one order or another. SMS can be used to proactively let people know when to expect their delivery or when it’s ready to pick up.

Send texts with timeframe options for deliveries that require the homeowner to be present.

For example, “Hey Nate, Great news! Your new sofa is ready to leave our warehouse. All we need to do is settle on a time and date that would suit you. Please reply using only the number (1-3) you’d prefer.”

• Message content [contains any of the following keywords] [1]
• Action [Send Reply SMS]
• Message [No worries! We’ll see you later on today.]

Note that you can easily customise your messages by using merge tags, similar to mail merge. Add first names, addresses, times and dates by uploading a spreadsheet and matching columns within our portal.

These automations will make it easier for delivery drivers to plan out their workload, as well as keep expectant customers informed.

3. Reminders, confirmations and updates.

To keep your contact list up to date and to get the quickest replies, relying on SMS is your best bet. After all, 82% of consumers keep their SMS notifications switched on and 90% of texts are read within 90 seconds.

For instance, real estate agents often use an automated SMS service to stay in touch with their prospects, sellers and renters. Agents spend 60% of their time on the field, and gone are the days of people searching for properties in the newspaper. Now, they can be just a text message away.

When prospects opt-in to receive text messages about property listing updates, automatically follow up on enquiries. 

For example, “Hey Jayden. Here are the top 3 listings for 2-bedroom units in your area. Reply with Property1, Property2 or Property3 to set up a viewing or STOP to unsubscribe.”

• Message content [contains any of the following keywords] [1, PROPERTY1]
• Action [Send Reply SMS]
• Message [Thanks for enquiring about 5 Violet Street. Schedule your viewing appointment today: #ShortUrl#]

4. Customer support surveys and solicited reviews.

For many businesses, getting positive feedback from customers, patrons and clients make a huge difference. Be proactive by setting up automated surveys to stay on top of customers’ opinions.

For example, shine the spotlight on your happy customers and acknowledge those who are unsatisfied.

• Message content [contains any of the following keywords] [4, 5]
• Action [Send Reply SMS]
• Message [Thanks for your feedback. It means a lot to us! If you have a minute, we’d appreciate you leaving a review on our Google My Business profile, too. #ShorUrl#.]

Split your automated replies based on the score they text back. Offer a discount code to encourage customers to give you a second chance and to let them know you care.

• Message content [contains any of the following keywords] [1, 2, 3]
• Action 1 [Send Reply SMS]
• Message [We’re sorry to hear your experience was less than perfect. Here’s a discount code for 20% off your next purchase: REVIEW20]

You could also add a third action and move your contacts into a group based on their replies.

• Action 2 [Move to Group]
• Group [Low Net Promoter Score/High Net Promoter Score]

5. After-hours and out-of-office automations.

If you’re on the go or are unavailable after-hours, don’t leave your customers waiting. Let them know you will get back to them when you can. Include your opening hours for effective and effortless customer service.

For example, you may be a pet groomer who has gone home for the day.

• Date and time received is [between time range every day] [5 pm – 8:50 am]
• Action [Send Reply SMS]
• Message [Hey there. I’ve gone home to tend to my own furry friend for the evening. I’ll be back at 9 am tomorrow, and will get back to you then. Talk soon!]

Frequently asked questions.

What tools do I need to send an automated text message?

You need some kind of text message automation software. Some business texting apps, like Sinch MessageMedia, also work as automation tools. Or, you can use an outside automation service or integration that automates texts using events that happen in other software.

Can I send an automated text message using my iPhone or Android?

For individual texts, you can automate messages on your phone with apps such as the iPhone’s Shortcut app. If you want to automate a bulk text, get a business texting service like MessageMedia and download its app to use it on your mobile device.

Can I use text message automation for SMS scheduling?

Yes, you can use automation to send a text at a certain time and date, and automated texting lets you even send at recurring times. But, you can also send basic scheduled texts through your business texting app’s message drafting interface.

How do I send automated text messages for free?

You can send automated text messages through MessageMedia or use it as a free autoresponder by signing up for its free trial. The free trial lasts 14 days and gives you 25 free texting credits.

Take your inbox with you on the mobile app.

Get Iphone appGet Android app

Keep this in mind.

• Before we wrap up this SMS automation guide, here are a few tips to keep in mind as you give it a shot:
• Create VIP opt-in lists for your engaged customers. Sort contacts into as many groups as you like to narrow down your audience.
• Configure your opt-out message. Suit it to your company language; this can be ‘STOP’, ‘Unsubscribe’, or ‘See you later’. This automation will apply across your whole account.
• Keep texting etiquette and social sending in mind. Consider scheduling messages to be sent at appropriate times or set up auto-reply windows.

Want to give automated SMS a spin?

Start messaging for free

The post Examples of automated text messages (and how they work). appeared first on Sinch MessageMedia.

Text messaging is a great way to engage customers with your brand, given its 98% open rate. But, be mindful. Consumers will receive romantic marketing messages from all sides. So, how will your brand stand out?

We have some bright, fun ideas on doing this when sending texts.

SMS marketing considerations for Valentine’s Day.

Before we jump into our SMS marketing ideas, let’s dive into some planning considerations.

Design emotionally thoughtful campaigns.

Today, Valentine’s Day is a special day to celebrate love (romantic or otherwise) for the special people in our lives. When planning your campaign, content, and offer, remember to connect emotionally with your audience to help drive consumers through to purchase.

Plan your Valentine’s Day campaign early.

According to Google Trends, Valentine’s Day searches begin as early as the day after Christmas. In addition, Valentine’s Day searches increase between February 11 and 13, probably because last-minute lovers are scrambling to find the best deals. When planning your campaign schedule, start at the end of December to increase activity toward the end of January. Ensure your campaign also has a solid last-minute push (and easy links or guides to your best offers) until the 14th.

Include personalisation options for added value.

Add additional value to your products with special gift-wrapping or personalisation, such as the inclusion of a handwritten gift card (with a message of their choice). These small details can make a big difference to your customers and be the deciding factor in purchasing your product versus another.

Expand your customer base.

While it’s good to segment your audience and personalise offers for relevance, consider how you can also include as many audiences as possible. Valentine’s Day celebrations have gone beyond romance in recent years, and friends have also wanted to buy platonic gifts. Think about how you can change your offer or include new ones to reach a larger audience.

SMS campaign ideas for Valentine’s Day.

Let’s dive into 5 ideas for text message marketing to help you brainstorm an SMS campaign.

1. 2-for-1 deals.

Two-for-one deals can work exceptionally well for campaigns featuring services people enjoy doing together, like massages, dinner, nail appointments, etc. So offer your customers two seats for the price of one with a love-filled message. Here are a couple of templates to get you started.

2. Galentine’s Day.

As the popularity of Galentine’s Day shows, women celebrate their friendships. Think of creating a Galentine gift guide or a special discount for this audience to expand your campaign. You could also consider hosting an event or experience and sending exclusive SMS invitations to your VIP clientele.

Looking for more SMS templates and examples?

Get more inspo.

3. Discourage bad Valentine’s Day gifts.

In the above section, we saw that consumers can wait until the weekend of Valentine’s Day to buy their gifts. Consider a campaign that discourages this and encourages them to shop early.

4. Treat yourself.

While Valentine’s Day is about loving others, it can be an excellent opportunity to care for ourselves. Consider launching a campaign that focuses on self-sufficiency and encourages consumers to shop for themselves.

Put up signs in your shop or on social media, and invite customers to text your number to receive affirmations or products they will love.

5. Don’t forget non-romantic gifts.

Finally, create specialised gift guides for all the different “loves” consumers have in our lives. Include ideas for family, friends, and romantic relationships. Collection guides are simply shortcuts for those who don’t want to research or are looking for a quick last-minute value deal or buy.

Keep planning ahead.

Now that you’ve got your SMS marketing campaign sorted for Valentine’s Day, it’s time to continue planning. As we’ve outlined, you’ll want to get a head start on launching your campaigns sooner rather than later.

Start planning for other key sales dates coming this year by checking out this 2024 retail and ecommerce marketing campaign guide.

The post Fall in love with these Valentine’s Day SMS campaign ideas. appeared first on Sinch MessageMedia.

During this inevitable slump in sales, instead of focusing on spending (or lack of), why not turn your attention to other business-building activities? After all, there’s more to retail than the ‘ding’ of the cash register.

The post-holiday period is the perfect time to nurture customer relationships and set yourself up for another successful year. And you never know. You might just clock up a few extra sales on the back of some carefully considered marketing.

Why SMS is ideal for those post-holiday feels.

By the middle of January, people have settled into the gentle rhythm of summer following the festive rush. With many still on holidays, a well-timed text message is more likely to get noticed than other forms of marketing at this time of year. After all, even when they’re lazing by the beach, people still have their phones on them.

SMS is an easy, unobtrusive way to remind your customers about your brand. At this time of year, you can use it as a way to build loyalty, follow up on new customers, maximise cart recovery, and more. But you need to tread carefully. With your customers still in holiday-mode, they don’t want to be bombarded with too many texts.

To help you get started, we’ve got some tactics and templates for subtle, yet effective SMS campaigns in the post-holiday period.

Tip #1: Make your new customers feel special.

Tap into those feel-good holiday vibes by making new customers feel extra special about their recent interaction with your brand.

One study has found that customers acquired during the holidays will buy again from you 2x faster than those acquired at other times. And, given that brands which boost customer retention by just 5% see their profits grow by between 25% and 95%, building loyalty is definitely worth the effort. 

To help foster lifelong relationships with your customers, a simple SMS that says ‘thanks’ and offers a small discount on their next purchase can go a long way. Or, if you have one, offer exclusive access to your VIP club.

Tip #2: Offer first-class customer service.

Customers who bought from you over the festive season or in the Boxing Day sales may now be home from holidays and finally unboxing their new toys. This is the perfect time to touch base with helpful support info to show you’ve got their back. 

Make life as easy as pie for new customers, with information on how to return unwanted purchases, tips for product care, where to go for help, and so on.

TOP TIP: If you use a dedicated number for SMS, share it with your customers so they can text you with their questions. It’s a quick way for them to get answers – and it frees up your support team.

Tip #3: Stretch out those holiday sales.

With gift cards such a hot Christmas present this year, it’s likely your customers still have some shopping to do. So why not extend your holiday promotions or offer other discounts to keep the sales rolling?

TEMPLATE:
Hi [Name], missed out on our holiday sale? Good news – we’ve extended our sales with further markdowns: [URL]. Reply STOP to opt out.

TOP TIP: Hi [Name], missed out on our holiday sale? Good news – we’ve extended our sales with further markdowns: [URL]. Reply STOP to opt out.

Tip #4: Offer something fresh.

A great way to keep your brand top-of-mind in the post-holiday period is by launching something new or giving your customers a fresh take on your brand.

If you’ve got a new product or service in the works, run a teaser campaign to get people excited. Or give them a behind-the-scenes sneak peek at what’s coming up for your brand in 2024.

TEMPLATE:
Loved our [PRODUCT], [NAME]? Then you’ll want to be the first to know about this year’s incredible range. Subscribe for updates here: [URL]. Reply STOP to opt out.

Tip #5: Get abandoned carts across the line.

At this time of year, cart abandonment is super common. People are endlessly browsing for bargains, and can leave you hanging.

A gentle reminder could help turn those abandoned carts into certified sales – and, given that our customers see a 26%+ recovery rate for abandoned carts with automated SMS message reminders, texting is the way to go here.

TEMPLATE:
[NAME], you know you want it. Here’s an extra 10% off your shopping cart. Enter [OFFER] at checkout. STOP to opt-out.

Tip #6: Get out in front with restock alerts.

If your most popular products fly off the shelves, let your valued customers know when new stock’s coming in.

This way, they won’t miss out and potentially take their wallet elsewhere. Sweeten the message with a discount and you’ll have them buying from you in no time.

TEMPLATE:
[NAME], we know you’re a fan of [PRODUCT]. Good news, it’s now back in stock. Even better, here’s 10% off your next order: [URL]. STOP to opt-out.

Remember, always listen and learn from your customers.

Using SMS to stay in touch with your customers will help keep your brand top-of-mind into the new year. Just remember to tread lightly with post-holiday marketing campaigns, monitor results, and make every message count.

Take it for a spin.

To get started, try out our business messaging platform and get 25 SMS credits for free.

Let’s go

The post 6 post-holiday marketing tips to build customer loyalty and boost sales. appeared first on Sinch MessageMedia.

Before the big day arrives, your strategy to boost Father’s Day sales. If you sell ‘daddy staples’ like personal care items or clothes, tools or gardening gear, electronics or auto accessories, now’s the time to promote your wares. Stuck for Father’s Day marketing ideas? Read on.

4 tips for boosting Father’s Day sales with SMS

If you’re planning to send bulk SMS to your customers with helpful gift guides, promos, and ideas (and, why wouldn’t you, with 98% open rates on SMS?), then make it count. Here are three things to keep in mind when planning your Father’s Day marketing campaigns.

1. Think outside the sock drawer

Dads don’t need any more ties. Instead, look beyond boxer shorts when it comes to Father’s Day gifts, and help your customers choose interesting, useful, and memorable gifts that dads will love.

For example, say you sell handmade soaps. Instead of presuming dads aren’t your target market, think again. The global market for men’s personal care is predicted to hit $277B by 2030, as more and more men embrace the wellness revolution. With this in mind, do your research to see how your products or services could fit with what modern men want.

2. Send personalised SMS campaigns

If you’ve built up a solid database of loyal customers, then now’s the perfect time to strengthen those relationships with personalised text messages. Use keywords, coupons or special discounts to create a sense of urgency around your Father’s Day text marketing campaigns. If they’re a new customer or found you organically, use pop-ups on your website that ask for their name and mobile number in exchange for an immediate Father’s Day SMS code or discount.

3. Embrace the dad jokes

This is the perfect time for dad jokes. Particularly if your brand’s light-hearted and fun. If you can – and if it suits your brand – pepper your copy with puns to get into the spirit of Father’s Day. 

Or, for a more emotional hook, why not use nostalgic imagery or copy that tugs at the heartstrings? Lines like: “Remember when…?” or “Share treasured memories …” are sure to pull people in.

4. Get out in front of the competition

Whether you run a pampering business for guys or sell uniquely dad-themed gifts, get your brand in front of your customers before your competitors do.

An easy way to do this? Use our fast SMS gateway to send bulk messages. Hit ‘send’ well before the special event to grab early birds hunting for good deals.

4 examples of SMS marketing for Father’s Day

With the above tips in mind, let’s get down to the nitty gritty of what a great Father’s Day message looks like. Of course, not all of these examples will suit your business – but they should hopefully give you some inspiration for your own campaign.

1. Reward those who join the club

Sure, Father’s Day is a great opportunity to boost sales. But don’t forget it’s also an ideal time to collect customer information and grow your database.

In this example below, a customer shared their details (for example, through the brand’s socials or website) to join the VIP club. The reward? A handy Father’s Day promotional discount.

USE THE TEMPLATE:
<<Thanks for joining up with [your company]’s VIP club. As a VIP member, you get great offers for Father’s Day, and so much more.>>
<<Here’s your Father’s Day coupon: [link] Enjoy [discount] off any item for the rest of the month. Plus, get 20% off second items, so why not treat Dad and yourself?>>

2. Offer customised and personalised gifts

Make it personal by letting people customise gifts, if you can. Show what’s possible by using Multimedia Messaging Service (MMS), which includes imagery and a subject line. In this example, the brand lets customers stamp dad’s initials on the product.

USE THE TEMPLATE:
(Subject Line)<<Customise your [product] this Father’s Day for free.>>
Hi [customer name], grab any of our [product or product line] for Father’s Day, and add dad’s initials for free. Only available this week. Use our free Monogram Maker to see what it looks like before you buy: [link]>>

Ready to try?

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3. Go virtual for those who can’t meet in person

Not everyone can see their dads in person. Use one of your text messages in the lead-up to Father’s Day to offer virtual gifts or experiences, like gift cards.

USE THE TEMPLATE:
<<If you can’t be with your dad this Father’s Day, here’s a great alternative. Send dad a [your virtual product] with a personal note. Browse our selection of [virtual products] to share with your family: [link]>>

4. Use keywords to help hone in on dad’s hobbies

Two-way SMS is a powerful way to curate more targeted gift guides. Send your customers a list of keywords, and ask them to pick the word that best reflects their dad. Then, send a personalised gift guide full of ideas tailored to that keyword. It makes it so much easier to find the perfect gift for dad.

USE THE TEMPLATE:
<<Not sure what to get dad this Father’s Day? We can help. Text us which word describes your dad, and we’ll send you some great gift ideas.>>
<<[Choose your Father’s Day keywords]>> 
<<[Chosen keyword], hey? Here are some great gifts for your [keyword descriptor] dad: [link] >>

Stand out with SMS this Father’s Day

If you haven’t already, why not give MessageMedia a try? Just in time for Father’s Day, you’ll get 25 free SMS to start with. From there, the sky’s the limit in terms of how you use SMS to engage with your customers.

The post 8 Father’s Day Marketing Ideas using SMS appeared first on Sinch MessageMedia.

Whether you’re a retailer or a service-based business, these SMS marketing examples and ideas are a great addition to your toolkit.

1. Time your special deals for special days

Everyone loves a bargain, right? Make your promotions or special deals pop by timing them to coincide with a special holiday, birthday, or significant event. 

If you’re thinking about running a special offer or campaign, try to time it in the lead-up to big shopping events like Valentine’s Day, Mother’s Day, or Christmas. And, if you’ve got customers’ birthdays in your database, set up an automated message to go out on their birthday with a gift or special deal.

2. Create a sense of urgency

By adding an end date to your offers, you’ll encourage more people to take action. If they know your deal ends in two days, they’ll be more inclined to ‘buy now’.

Don’t forget to include a clear call to action that links to the deal or product page. You need to make it as easy as possible for your customer to get from “ooh, I want that” to “sold”.

3.  Use SMS marketing to find out what people think

Capture customer feedback by sending a simple SMS that asks people to rate your product or service. Using text messages for collecting feedback will boost your response rates – it’s a lot easier for people to answer a quick text message than an email. 

Keep your questions simple and concise. For example, a ‘Y’ or ‘N’ answer, or a rating from 1 to 10. And, to say thanks to those who respond, why not give them a special treat?

4. Provide helpful reminders and updates

Text message marketing isn’t all about sales. Make life easy for busy people by sending helpful reminders and updates. For example, a timely text message to confirm an appointment. A quick update on a customer’s account information. An alert about an overdue bill. Or perhaps a change to a scheduled delivery.

Whatever message you need to get across, just remember to keep it short, sweet, and helpful.

5. Forge stronger relationships with your customer

While promotions and reminders are both great ways to engage with your customers, you can also use SMS marketing to touch base with people one-on-one. Find ways to personalise your messages based on customer preferences or past shopping behaviours to show how you’re willing to go the extra mile.

Want more SMS marketing inspo?

We’ve got loads of SMS templates ready to go – all you need to do is copy our messages and add your details. Have a play with them and see what works for you and your customers. 

Want to give SMS a try?

Sign up for a free trial and get 25 credits

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The post SMS marketing: 5 easy text marketing examples to get you started appeared first on Sinch MessageMedia.

Marketers are embracing SMS as an invaluable tool to reach customers, build loyalty, promote offers, and more. And for good reason. Text messages enjoy a whopping 98% open rate and 29% click-through rate.

What is promotional SMS?

Promotional SMS is a way of sending short message service (SMS) messages to your business’s audience. This is a great way to communicate and engage with your audience to inform them of important deals and promotions and encourage them to make purchases. Alongside other channels, promotional texting can play an important role in improving your business’s sales and retention.

An SMS platform lets brands send many promotional SMS messages at once to reach a larger audience. These messages need to be fairly short in order to be effective. Not only will longer messages make your texts less engaging, but they will be more expensive to send.

What is transactional SMS?

Another form of text message marketing is transactional SMS. This is a type of text message that focuses on providing relevant information to consumers in real-time. For example, a customer may receive a text message from your brand immediately after making a purchase. This is transactional SMS in action.

Transactional marketing is important for levelling up overall customer experience and building customer loyalty. You’ll also be able to personalize order confirmations, shipping information, and delivery updates. Since these types of messages can be short and sweet, SMS is a great tool for communicating these updates to customers.

Ready to start sending promotional SMS?

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As you start to use SMS more regularly, you’ll no doubt be looking for ways to simplify the process of crafting your compelling messages. Don’t worry, we’ve got you covered with a range of SMS templates.

Use these templates to save time, stay on brand, and connect with your customers in the moments that matter. Plus, you can easily customize them to suit your brand’s tone of voice.

TOP TIP: Send shorter messages and save on SMS credits with short URLs. Our portal automatically creates short URLs for you. See how it works.

Promote your new product line.

Got a product launch coming up? Spread the word quickly and easily using an SMS promotion template. To really grab your customers’ attention, add an image using MMS or a mobile landing page. 

TEMPLATE: Hi #FirstName#, our [PRODUCTS] are finally here. Hurry before they sell out: [URL] Text STOP to opt out.

HOW TO STAND OUT WITH SMS: You’ll convert more customers by keeping them in the loop about your new products, according to our joint research with Shopify. Grab our playbook to get more insights, SMS templates, and Shopify best practices.

Send exclusive event invitations.

Got an event coming up? Invite your customers via bulk SMS – it’s quick, cost-effective, and oh-so-easy to RSVP.

TEMPLATE: Hi #FirstName#, join us at the opening of [BRAND] ‘s new store in [LOCATION] from [TIME] this [DAY]. Get the details: [URL] STOP to opt out.

Note: To send a message that asks for a reply, you’ll need to enable two-way messaging.

Hold a flash sale.

Nothing beats a text message to promote a time-sensitive offer. After all, most people have their phones in their pockets all day long. Here are some simple, super-effective text message templates that will compel your customers to pop in-store or online.

TEMPLATE: Get 30% off [PRODUCT] – today only. Use discount FLASH30 at checkout: [URL] Text STOP to opt out.

Send a birthday message and a special treat.

Make every customer feel extra special by sending a timely, personalized text message on their birthday.

TEMPLATE: Happy birthday, #FirstName#. Enjoy 15% off storewide. Use BDAY15 at checkout: [URL] Ts and Cs apply. Text STOP to opt out.

Reward your loyal customers.

Share the love with your regular customers. Reward them with a special surprise, sent straight to their phone for easy access.

TEMPLATE: Wow. You’ve been with Zip Fit for 2 years, #FirstName#. Here’s something to say thanks. Get your gift: [URL]

Remind customers about upcoming sales

Got a promotion coming up? Are seasonal sales on the horizon? Get a head start during peak sales events with timely reminders and helpful links to your sales catalogue. 

And to really stand out from the crowd, consider using MMS to add an enticing image.

TEMPLATE: Our [PROMO] sale starts in 24 hours. Are you ready? Browse our gift guide: [URL] Text STOP to opt out.

GET MORE ECOMMERCE INSPO: Looking for more templates to help you manage your online store? From abandoned cart messages to delivery updates, we’ve got you covered. Check out our ecommerce SMS templates.

Entice past customers to come back.

Send lapsed customers a message, complete with an offer they can’t refuse. SMS marketing campaigns are a great way to re-engage those who’ve fallen off your radar.

TEMPLATE: Hi #FirstName#, we miss you. Use MISSU2 at checkout for 15% off: [URL] Ts and Cs apply. Text STOP to opt out.

CASE STUDY: One online retailer, Vinomofo, slowed customer churn right down – scoring 120x ROI and 20% conversion uplift in the process. Read this case study.

Throw in free delivery.

Who doesn’t love free delivery? Use this as a hook in your next promotional SMS to see how impactful it can be.

TEMPLATE: Get free express delivery when you spend over $50 at [BRAND]. Ts and Cs apply. Shop: [URL] Text STOP to opt out.

Promote your service.

Give your customers something to smile about. Send a message that includes a discount or offer for your salon, restaurant, or other service-based business.

TEMPLATE: Hi #FirstName#, grab your pals and join us at [BRAND] ‘s for [SERVICE]. Book here: [URL] STOP to opt out.

Offer early access or VIP deals.

SMS is a great way to manage VIP sign-ups. With its 98% open rate, plus easy replies, it’s a cinch to set up and send marketing messages that promote early access to your special deals.

TEMPLATE: Want early bird access to our sales? Reply with I’M IN to join [BRAND] ‘s VIP Club. Or text STOP to opt out.

Provide helpful reminders like updated trading hours.

Are your trading hours changing over a holiday period? Got a new online store that you want to promote? Sending updates like these via SMS ensure maximum eyeballs on your message, so everyone knows what’s going on.

TEMPLATE: Got everyone checked off on your gift list? [BRAND] will stay open until #Time# up to #Day#. Reply STOP to opt out.

Keep promotional SMS best practices in mind.

Your business will need to follow some best practices to make sure you’re ethically and responsibly engaging with your audience. These best practices will help you stay compliant with government regulations. Here are some key rules to follow:

• Always include your brand name in your messages. This improves trust with your audience.
• Choose the right times of the day to send promotional text messages. Not only is this polite, but it’ll help you stay compliant with the Telephone Consumer Protection Act (TCPA).
• Be concise with your messaging. Sending long messages can cause you to lose retention.
• Don’t spam. Send promotional SMS messages sparingly, otherwise, they’ll lose effectiveness.
• Pay close attention to tone. It’s easy to misinterpret a text message.
• If customers are able to respond to you, make sure to get back to them as soon as possible.

Want more ideas?

Get marketing inspiration from these stand-out SMS campaigns. Or do some more reading about personalising SMS and setting up automated campaigns.

Ready to go?

Try MessageMedia for free and explore text messaging features.

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The post Skyrocket sales with these marketing and promotional SMS templates appeared first on Sinch MessageMedia.

Here are some helpful tips for engaging, effective SMS marketing ideas for Mother’s Day. And while you’re here, you might get some inspo on what to buy your own mum, too.

1. Show off your floral creations via text

If you’re a florist, you’ll know that Mother’s Day sales are a close second to Valentine’s Day. Make your business stand out with an SMS campaign that includes images of your bouquets. And don’t forget to remind your customers to get in early for the best bouquets. Add your opening hours as a helpful reminder here.

Top tip: Show off your beautiful floral creations and boost click-through rates (CTR) by up to 15% by using an SMS landing page or multimedia messaging service (MMS). Both these options add an image to your text message.  

See how we helped online florist Petals thrive with an SMS strategy.

2. Curate a gorgeous Mother’s Day gift guide

Make it easy for your customers to choose the perfect gift by sending a carefully curated gift guide via SMS. Use a short trackable link to send customers to your landing page, where they can easily browse and buy Mother’s Day gifts. You could even throw in a discount code or free delivery offer to sweeten the deal.

Top tip: If you use a platform like Shopify, make the most of MessageMedia: SMS Marketing. You can automate your Mother’s Day SMS marketing, abandoned cart reminders, and so much more.

3. Make it personal for every mum out there

Mother’s Day means different things for different families, and many people seek out unique gifts or, at least, the opportunity to personalise the gift with a special message. So why not offer a free card or note with a handwritten message as part of your Mother’s Day marketing strategy?

Top tip: It can’t hurt to personalise your text messages, too. When sending SMS, use your customer’s first name to grab their attention and make them feel special.

4. Spread the word about your Mother’s Day event

Do you run a gallery? A restaurant? A bar? If you’re holding a special event on Mother’s Day – live music, perhaps, or a themed exhibition – then start promoting it pronto. You’ll want people to add your event to their Mother’s Day schedule and, if needed, buy their tickets early on.

Top tip: So you can focus on running a fabulous event, set up automated alerts and reminders using SMS for event management.

5. Seek out mums who love to give back

54% of women give to charity, compared to only 40% of men. Mums are a generous bunch, and many would love nothing more than a gift donation to those in need. If you are a non-profit, you could send out a quick message if you’re seeking volunteers or donations. Include the ability for people to donate in the name of their mum for Mother’s Day. 

Top tip: Make donations or volunteering efforts tangible and memorable by setting up an SMS landing page. Use it to show the donor’s (or their mum’s) name and the amount donated.

6. Offer gifts that keep on giving

Why should we limit the celebration of motherhood to just one day? Give your customers the option of a gift that keeps on giving, in the form of a subscription or membership. 

Consider how you could package up your product or service into a gift series. For example, if you run a personal training business, you could offer mother-daughter packages. Or, if you own a hair salon, you could offer a monthly pamper.

Top tip: SMS automation is a great way to maintain subscriptions or memberships beyond Mother’s Day. Send out a monthly reminder to the gift recipient about their treat – it’s all automated so you don’t have to remember.

Want more SMS marketing ideas?

For more inspo on using SMS during big sales events like Mother’s Day, check out:

• 12 holiday SMS marketing ideas
• Drive sales with SMS this year for Black Friday and Cyber Monday
• Valentine’s Day ecommerce ideas to make your customers fall in love with you

The post 6 memorable Mother’s Day marketing campaigns using SMS appeared first on Sinch MessageMedia.

Collecting feedback from customers is key to improving customer satisfaction. You can also use feedback as social proof, to help you win new business – 77% of consumers ‘always’ or ‘regularly’ read online reviews before buying.

Question is, what’s the best way to go about it?

Fast and simple, SMS is your ticket to survey success

As email inboxes explode with clutter and open rates continue to dwindle – hovering at around 20% across the major email platforms – email surveys are not the answer you’re looking for.

To help you cut through the noise and get a fast response, SMS messages are the way forward. 

• At only 160 characters, text messages are short and sweet
• Text messages have a 98% open rate
• SMS is a cost-effective channel
• 76% of customers prefer text over other communication channels

The channel with the highest response rate turns out to be an SMS text code, with a response rate of around 40%.

Get your best SMS survey response rate with these top tips

1. Offer an incentive

To entice more people to respond, add a ‘sweetener’ – like a small reward or the chance to win a larger prize.

2. Send at the ‘happiest moment’

In our consumer trust webinar, online reviews expert Tom Goodwin gave some great advice. Send SMS survey questions in your customers’ happiest moments. Like, when they come home to a spotless house after paying for a cleaning service.

3. Brand your request

Use a dedicated mobile phone number for all your SMS messages, so your customers can see that your survey request is part of a thread from your business. If they know it’s you, you’ll get higher response rates.

4. Automate your response

Send an immediate thank-you or follow-up question when a customer responds. And don’t rely on humans to do this – your customers could respond at any time! Use automated responses instead.

5 templates to get you started with SMS feedback surveys

Simplicity is key with SMS. When you’re asking for feedback in 160 characters or less, you need to get straight to the point. To help you get started, we’ve created templates for common types of text surveys for you to use.

1. Product feedback

You could think laterally here – instead of just the standard, ‘on a scale of 1 to 10’ type question, consider asking how often they’re using the product. Here’s an example.

Hi #FirstName#, hope you’re loving your #PRODUCT#. We’d love to know how often you’re using it.
1- Always
2- Sometimes
3- Rarely
4- Never
Thanks, #COMPANY#

2. Service feedback

58% of customers will stop using a service if they have one bad experience. Putting together SMS-driven If yours is a service-based business, creating an SMS-driven satisfaction survey will help you continually improve the customer experience. It gives you the chance to listen to the voice of the customer, and respond.

Hi #FirstName#, how was your #SERVICE# experience with #REP1#? To help us make it even better next time, please leave a review here: [URL] Thanks!

3. Delivery feedback

In eCommerce, the delivery experience is all part of the service and it pays to know what your customers think. In this example, we’ve created a workflow path for customers who rate you at 5 out of 10 or less – so you can better understand what went wrong.

Hi #FirstName#, we hope you love your new #PRODUCT#. How was the delivery experience? Please rate on a scale of 1-10.

#FirstName#, we’re sorry it wasn’t up to scratch. In a few simple words, can you tell us what went wrong?

#FirstName#, thank you. We’ll be using your feedback to help us improve our delivery service.

Grab more ready-to-use SMS templates for eCommerce here.

4. Event feedback

To help you make your next event even better, ask your most recent attendees about their experience. Even better, ask why they wanted to attend, so you can work on giving them more of what they want next time.

Hi #FirstName#, we would love to know why you chose to attend #CONFERENCE#! Complete this 2-min survey to go in the draw to win a $100 gift voucher: [URL]

5. Support feedback

75% of customers answer 1 to 5 questions. When collecting support feedback, keep your surveys short and use SMS automation to space out the questions. In this example, the workflow presumes you’ve got a happy customer. You’d need to customise the responses for negative feedback.

Hi #FirstName# we’d like to ask you 3 questions about your recent service experience with #REP# on #DATE#. Reply Y, N or STOP to opt-out.

Thanks, #FirstName#! Did the support you receive solve your problem? Please reply Y or N.

Glad to hear it, #FirstName#! From 1-5, how likely is it that you will recommend our support service to friends and family?

Great! Please let us know what else we can do to improve our support experience.

Final thoughts and further reading

SMS feedback surveys make your life easier, and that of your customers. You can get started now with a Message Media free trial.

To learn more about sending great text messages, read these articles:

• How to gain customer trust with text messaging
• 5 SMS fundamentals to help you master customer engagement
• 8 rules for writing text messages that connect

The post 5 examples of SMS feedback surveys appeared first on Sinch MessageMedia.

As the requirements and opportunities for businesses to re-open change by region, state and country, we wanted to share a simple guide that you can use for any stage of your COVID response plan.

Here’s our top SMS templates for COVID:

We’ve looked at the top use cases for each industry during COVID and have 100+ SMS templates across numerous industries to help you out during this tough time. Make sure to check back as we will continually build and add to it as recovering to the pandemic progresses.

If you know of a common use case that doesn’t appear here, let us know and we can add it to the library!

Try SMS for free!

Make COVID communications easy, affordable and agile. Start now.

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Contact tracing

Automated SMS workflows are helpful to enable easy contact tracing and access management. Read more about how SMS-based contact tracing works here.

TEMPLATE: Automated Workflow
1. Hi [NAME], before you arrive at [COMPANY] today, you are now required to text this number when you enter or exit our site. Please ensure you always maintain social distancing and adhere to gov guidelines: [URL] Please confirm acceptance by replying: [KEYWORD]
2. Thank you. Please text [IN] when entering the site and [OUT] when exiting the site.
3. Your entry is approved. Stay safe and remember to text when leaving.
4. Thank you for helping us maintain the safety of all at [COMPANY].

This could be useful for:

• Construction (contractors and employees)
• Retail/Hospo curb-side delivery and pick-ups
• Aged Care (contractors and employees)
• Government and local councils
• Medical clinics and hospitals
• Salons and beauty businesses
• Essential businesses

Want to get started with SMS contact tracing workflows? Talk to our team and find out how easy and fast it is to get set up today.

Retail

• Alert patrons to emergency changes

TEMPLATE:SMS
Hi there [NAME], as of [DATE] our business will not be in operation due to new COVID restrictions. You can still make orders through our website for delivery or curb-side pick-up. For more information: [URL] Thank you. Reply STOP to opt-out

• Notify staff about re-openings, changes to business and access

TEMPLATE:SMS (2-way SMS enabled)
(1) Hi [NAME], With COVID-19 restrictions easing as of [DATE], [COMPANY] will be re-opening on a restricted basis. Please familiarise yourself with operational changes: [URL]
(2) If you have any question, reply Y to this message and we will contact you. Thanks. Reply STOP to opt-out

 TEMPLATE:SMS
As of tomorrow, there are new guidelines for entering [COMPANY] store in [LOCATION]. Only 5 people inside at a time, and your details need to be taken for contact tracing. For more information: [URL] Reply STOP to opt-out.

• Promotion of ecommerce site

TEMPLATE:SMS or MMS
Hi [NAME], we’re having a 20% sale on our site + free shipping till Wednesday. Check us out: [URL] . Reply STOP to opt-out

• Curb-side pick-up or Click & Collect offering

TEMPLATE:SMS (Automated/Software Integration)
Your [ITEM] will be ready for contactless collection on [DATE] at [TIME]! Text: [PHONE NUMBER] plus your licence when you’ve arrived and we’ll load it into your car. Reply STOP to opt-out

RELATED: Read our guide on why Click and Collect is essential to retail right now.

Business

• Access management pre-warning 

TEMPLATE:SMS
[NAME], movement between sites for all visitors, employees and contractors have been limited for critical or urgent reasons in order to reduce community transmission. Please talk to your supervisor if you require access. Reply STOP to opt-out. 

• Office re-openings notification 

TEMPLATE:SMS
Hi [NAME], we are delighted to announce that [OFFICES] are reopening. Please speak to your manager for more detail, including our transitioning plan for a return to office. Reply STOP to opt-out. 

• Site reopening notification 

TEMPLATE:SMS
As of [DATE], we will be reopening our sites and you will be able to return to work. Ensure you speak to your supervisor beforehand, and check your new timetable here: [URL]  Reply STOP to opt-out. 

• New COVID guidelines 

TEMPLATE:SMS
Hi [FIRST NAME], To ensure a COVID safe workplace as we return to work, please read and adhere to our new guidelines and practises for [SITE]: [URL] Any questions, please refer them to your direct supervisor or speak to a COVID Safe team member. Reply STOP to opt-out. 

• Roster/scheduling changes (2-way messaging) 

TEMPLATE:SMS (2-way messaging required and automations)
(1) Hi [FIRST NAME], due to a possible infection at [SITE] in [ZONE], we have had to make immediate changes to your current roster: [URL] Any availability issues, please speak with your supervisor or reply here. Reply STOP to opt-out. 
(2) (Reply) I am unavailable to work the night of Thursday the 16^th.
(3)  We have referred this issue to your supervisor and will send you an amended timetable when ready. You may expect a call from them to confirm a new timing. Thanks [FIRST NAME]. 

• Mask and PPE reminders 

TEMPLATE:SMS
REMINDER: Due to a few infractions last week, we want to remind all employees that wearing protective equipment, including masks, is essential to ensuring a COVID Safe workplace. If you do not, this may result in the closure of our facility again. Reply STOP to opt-out. 

• Contact tracing alert

TEMPLATE:SMS
ALERT: New COVID contact tracing measures will begin tomorrow including temperature checks. Please ensure that you review these before arriving for your next shift: [URL] Reply STOP to opt-out. 

• Avoid crowding reminder

TEMPLATE:SMS
REMINDER: When attending your workstation or if using communal facilities, please remember to avoid crowding where you can. Social distancing must be maintained at all times. Reply STOP to opt-out. 

• New shipping/receiving practises 

TEMPLATE:SMS
ALERT: When receiving or shipping goods from our facility, new hygiene practises and safety protocols are to be used. Your supervisor will run these through with you but please read over our new guidelines here: [URL] Reply STOP to opt-out. 

• Temperature testing required before entry

TEMPLATE:SMS
Please be aware that from [DATE], all workers will now go through temperature testing before entering any worksite. No exceptions. If you are feeling ill, or have any COVID symptoms, please stay at home. Reply STOP to opt-out. 

• Emergency contact tracing/self-isolation measures 

TEMPLATE:SMS (automation, 2-way messaging required)
(1) Hi [NAME], Your colleague [NAME] has exhibited symptoms of a possible COVID infection. As you have been in close contact, please return home, call [NUMBER] for a COVID test and begin self-isolation immediately. Text HOME when you arrive.  
(2) (reply) HOME 
(3) Thanks [NAME]. Please fill out this report: [URL] on your movements and those you have had close contact with for the past week.  

• Special disinfection procedures 

TEMPLATE:SMS
[NAME], your workstation now requires special disinfection procedures before and after each shift. Make sure you leave enough time to follow new cleaning practises in order to ensure a COVID Safe space. To review these guidelines: [URL] Thank you.  Reply STOP to opt-out. 

• New penalties and disciplinary action for breaking of COVID rules

TEMPLATE:SMS
[NAME], please be aware that disciplinary action will be taken for knowing, wilful or reckless behaviour that contravenes COVID safe guidelines. Breaking simple rules may endanger lives of our staff and result in the closure of our facility again. Reply STOP to opt-out. 

• Do not come into work if sick reminder

TEMPLATE:SMS
REMINDER: If you are feeling ill or showing any signs or symptoms of a possible COVID infection, please do not come into work. Notify your supervisor immediately and fill out our COVID questionnaire: [URL] Text COVID for a list of possible symptoms. Reply STOP to opt-out. 

• Alert to COVID infection/zone avoidance

TEMPLATE:SMS
ALERT: [ZONE] in [SITE] has been closed due to a possible infection. Special cleaning and disinfection is being carried out. Please avoid area. If you have any concerns, please speak with your supervisor. Reply STOP to opt-out. 

• Alert to supplier delays 

TEMPLATE:SMS
Due to COVID, there may be intermittent supply issues which may affect resource allocation and work schedules. Please talk to your supervisor or speak to our COVID team at: [PHONE NUMBER] Reply STOP to opt-out. 

• Contractor hygiene practises 

TEMPLATE:SMS
REMINDER: Please clean all equipment, including your [EQUIPMENT], at the start and end of your shift. Reply STOP to opt-out. 

• Contractor/Out-of-office worker PPE reminder

TEMPLATE:SMS
REMINDER: Wearing the correct PPE at all times is essential to carrying out our service. Let’s keep customers safe by following COVID safe practises together. Reply STOP to opt-out. 

• Guidelines for permissive access management

TEMPLATE:SMS (2-way SMS and automations required)
Hi [NAME], you have been granted permission to move between [SITE A] and [SITE B] on [DATE]. Please be aware that you will need to adhere to zoning protocols and temperature checks before entering and exiting a site. Please confirm receipt of this msg: Y or N. Reply STOP to opt-out. 

• Screening questionnaire reminder

TEMPLATE:SMS (2-way SMS and automations required)
(1) Hi [NAME], please complete your screening questionnaire before entering next site: [URL] Text Y when completed. Reply STOP to opt-out. 
(2) (reply)Y 
(3) Thanks for completing your questionnaire. You may now enter the next site. 

• Staggered shifts and scheduled break times 

TEMPLATE:SMS
Hi [NAME], in order to ensure a COVID safe space as we re-open, we are now facilitating staggered shifts and scheduled breaks to avoid overcrowding and to maintain safe distances. Please see your new roster: [URL] Reply STOP to opt-out. 

• Entry point limited

TEMPLATE:SMS (2-way SMS and automations required)
Hi there, when visiting [OFFICE] today please use Entry Point B today when entering our site. Please confirm receipt of this text by replying Y. Thank you. Reply STOP to opt-out. 

• Social distancing reminder 

TEMPLATE:SMS
REMINDER: Please remember to maintain social distance at all times including when at your workstations. Please sit in your designated areas and look for floor markings. Thanks. Reply STOP to opt-out. 

• Return to office plan  

TEMPLATE:SMS, MMS or MLP
Hi [NAME], with the recent announcement of return to work, we want you to be aware of what the transition will look like for you and how it will affect your work. To review our plan [URL] For any concerns, please contact HR. Reply STOP to opt-out. 

• COVID Safe training

TEMPLATE:SMS
[NAME], before you return to work on [DATE], please complete training on physical distancing requirements while working and socialising. To do training, please check your emails or click here: [URL] Reply STOP to opt-out. 

• Contractor sign-in

TEMPLATE:SMS (2-way messaging and automation required)
Hi there, you are booked into visit [SITE] tomorrow. Please sign-in here before entering: [URL] or text ENTER. Please use the same link when leaving, or text EXIT before exiting. Thanks.  

Hospitality

• Re-opening your restaurant, cafe, bar, pub or other food/drink venue

TEMPLATE:SMS
We are opening for dine-in from [DATE] & will take bookings of 5 or less. Visit: [URL] or call [PHONE NUMBER] for menu, orders and bookings. Thank you. Reply STOP to opt-out.

• Alert and manage patrons on contact tracing

TEMPLATE:SMS
Thanks for booking with [COMPANY], [NAME]! We look forward to seeing you [DATE] at [TIME]. To dine at our restaurant, you must comply with new contact tracing guidelines. For more info: [URL] Any questions call: [PHONE NUMBER] Reply STOP to opt-out

• Takeaway options – text in your order

TEMPLATE:SMS (req. 2-way messaging, dedicated number)
Hi [NAME], we’re still doing takeaway Wed – Sun! Call or text this number with your order. Check out our menu: [URL] Reply STOP to opt-out

• Promotional SMS for slow days/weeks

TEMPLATE:SMS or MMS
Hi there, 20% off our entire menu this Tuesday! Pick your delivery time window when you book. Get your orders in here: [URL] Reply STOP to opt-out.

• Market your venue/special packages before events/occasions

TEMPLATE:SMS or MMS
Hi [NAME], [EVENT] is just around the corner! Make sure you book our [PACKAGE] package in time for the big day. Book before [DATE] & get 20% off. Use code: [CODE] [URL Reply STOP to opt-out

RELATED: Many hospitality businesses are suffering from customer slow-down. Use holidays and special occasions and the like to revive interest. Download our FREE ecommerce marketing calendar to start planning now.

• Alert customers that more outdoor seating is now available

TEMPLATE:SMS or MMS
Hey [NAME], sorry you missed out on your booking with us last week. More outdoor seating is now available! Book here: [URL] Reply STOP to opt-out

• Promote supporting your local businesses/hospitality venues

TEMPLATE:SMS or MMS
Please support your local restaurants! Order from us this week and we’ll throw in free delivery within 5km See our menu and book here: [URL] Reply STOP to opt-out

• Restricted opening hours

TEMPLATE:SMS or MMS
Hi [NAME], due to changing COVID restrictions, [VENUE] will only be operating Thur – Sat from 12 – 5PM from now on. We will keep you updated if this changes. Thanks! Reply STOP to opt-out.

• New guidelines for re-opening

TEMPLATE:SMS or MMS
Hi [NAME], due to changing COVID19 restrictions, please follow new guidelines for booking and entering our restaurant. For more info: [URL] Reply STOP to opt-out

TOP TIP: Consider following up bookings with a text for access flow from our ‘Contractor access management’ example above so that you don’t have patrons walking straight in off the street. 

Gyms & Fitness

• Gym/studio reopening announcement – before opening

TEMPLATE:SMS, MMS or MLP
Hi [NAME], we’re excited to say that we will be re-opening on [DATE]! To celebrate, all socially distant classes during our first week will be free. Start booking in now: [URL] 

• Continuing virtual training 

TEMPLATE:SMS, MMS or MLP
[NAME], unsure if you’re ready to re-join just yet? Good news – we’ll be continuing virtual classes for the unforeseen future! Book in now: [URL] 

• Personal training re-opening 

TEMPLATE:SMS, MMS or MLP
[NAME], new changes to restrictions mean we’re able to restart in-person training sessions again! I’m getting booked up fast so make a time now: [URL] Looking forward to seeing you again! 

• Gym/Studio reopening announcement – once opened

TEMPLATE:SMS, MMS or MLP
Hi [NAME], our doors are now open! We can’t wait for you to drop in. Start booking your classes here: [URL] 

• Reduced class sizes 

TEMPLATE:SMS
Hi there, due to social distancing measures as we ease out of lockdown, please be aware that classes will be reduced in size. More classes will be added but please book in early: [URL] 

• Stay socially distanced reminder

TEMPLATE:SMS
REMINDER: Please maintain 1.5M distance apart when using gym equipment, free weight, locker rooms, pool areas and in classes. Thank you. 

• New cleaning precautions 

TEMPLATE:SMS
Hello [NAME], you may notice a few cleaning helpers around the equipment stations. Please allow them to disinfect and wipe down each station before your next use. Thank you! 

• Health check reminder before coming in

TEMPLATE:SMS (2-way messaging, automation required)
Hi there [NAME], you’re booked in for [CLASS] tomorrow at [TIME]. If you are feeling unwell or have any COVID symptoms, please do not come in. Cancellation fees will be waived. Call: [PHONE NUMBER] or reply Y/N. Reply STOP to opt-out. 

• Temperature checks – Gym/Studio 

TEMPLATE:SMS
Hi there, please be warned that a temperature check will be conducted before you are allowed into [COMPANY]. Attendees who show up without masks will also not be allowed in. Thank you. 

• Temperature checks – Class 

TEMPLATE:SMS
Hi there, for the safety of all our students, we will be conducting temperature checks before you can enter the class. Thank you. 

• Equipment time reservations 

TEMPLATE:SMS, MMS or MLP
Hi [NAME], due to COVID re-opening restrictions, you will need to book in time to use our equipment in 30, 60 or 90-minute blocks. Book in here: [URL] Apologies for the inconvenience. 

• Area closures 

TEMPLATE:SMS
Due to social distancing measures, some areas of our gym will remain closed for re-opening including the locker rooms. We apologise for the inconvenience.  

• Recommended member hygiene protocols 

TEMPLATE:SMS
Hi [NAME], we’re excited to have you back at the gym! Please remember to wash hands regularly, clean equipment with nearby disinfectant after use and cover your cough. Masks are to be worn when arriving and when leaving our establishment. Thank you. 

• New safety precautions 

TEMPLATE:SMS
Dear [NAME], while you’ve been away we’ve been taking extra precautions to make sure your return to the gym is safe. All gym stations will be contained in Plexiglass and have sanitiser. There will also be extra masks and wipes for your use. Check out our new guidelines here: [URL] 

Hair and beauty

• Salon or clinic reopening announcement – before opening

TEMPLATE:SMS, MMS or MLPs
We’ll be back soon! [COMPANY] in [LOCATION] is now taking bookings. Get instant confirmation! Slots are going fast: [URL] Text STOP to opt-out 

• Salon or clinic reopening announcement – after opening

TEMPLATE:SMS, MMS or MLPs
We are now open! Book in for haircuts, wax or massage Mon – Sun between [TIME] and [TIME2]. See our updated service menu and book in here: [URL] Hope to see you soon! ~ The [COMPANY] team 

• Reduced staff 

TEMPLATE:SMS, MMS or MLPs
Hi [NAME], according to new restrictions around re-opening, only 4 staff members can be on at once. This may impact booking times. We apologise for the inconvenience. Book here: [URL] 

• Advanced booking warning 

TEMPLATE:SMS
Due to reduced staff and new restrictions, we advise all customers to book in for treatments at least 2-3 weeks in advance if possible. Thank you. 

• High value, loyal clients – target for first/priority bookings 

TEMPLATE:SMS, MMS or MLPs
Hi [NAME], we’ve missed you! As one of our most loyal clients over the years, we’re giving you priority booking! That means you get first dibs on slots before anyone else. Book in here now: [URL]  

• Virtual-only services continued 

TEMPLATE:SMS, MMS or MLPs
Hi [NAME], all beauty consultations will continue to be conducted virtually to protect the safety of our staff. If you would like to book one, please click here: [URL] 

• SMS-driven socially distant check-ins 

TEMPLATE:SMS (automation, 2-way messaging required)
Hey [NAME], when you arrive at our salon today, please check-in by replying IN to this text. Your clinician will come fetch you in the wait room. Thank you! 

• Updated trading hours 

TEMPLATE:SMS, MMS
Hi [NAME], we want to ensure that you have the best and safest experience when you attend [COMPANY]. To do so, we have updated our trading hours. We will be open M-F at [TIME 1] to [TIME 2]. To book in, call [PHONE NUMBER]. Thanks! 

• Confirmation reminder with new hygiene guidelines 

TEMPLATE:SMS
[NAME], your appointment has been confirmed! We look forward to seeing you [DATE] at [TIME]. Please ensure you are familiar with our new hygiene protocols before you arrive: [URL] Thank you. 

• Booking reminders with instructions 

TEMPLATE:SMS (automations, 2-way messaging required)
Hi [NAME], we look forward to seeing you tomorrow for [TREATMENT] at [DATE TIME]. Please remember to wear a mask, use hand sanitiser when you arrive and check in by replying HERE to this text. Thank you! 

• New safety and cleaning precautions 

TEMPLATE:SMS
Hi [NAME], please allow 10 – 15 gap between bookings so that we can properly clean and disinfect treatment areas. Thank you. 

• Waitlist bookings

TEMPLATE:SMS or MLPs
We are currently booked up for the next two weeks. If you need a booking urgently, call us at [PHONE NUMBER] or join our waitlist here: [URL]  

• Join our member list for first booking priority 

TEMPLATE:SMS, MMS or MLPs
Hi [NAME], join our members-only VIP list for service deals, exclusives and first-booking priority now. It doesn’t cost anything! Simply reply JOIN to this text or STOP to opt-out. 

Childcare

• Text subscription for automated news/change updates

TEMPLATE:Automated SMS (Text-in program)
(1) Hi [NAME], we understand that you want to stay up-to-date on local & fed changes to childcare. Reply UPDATE to opt-in to our weekly text alerts and we’ll keep you in the loop. Reply STOP to opt-out.
(2) Thanks for subscribing, [NAME]! Stay tuned for our first update soon.
(3) Hi [NAME], as of [DATE], [COMPANY] will re-open as well as other regional operators subject to lowered transmission numbers. Please call: [PHONE NUMBER] to let us know if you are bringing [CHILD NAME] back in.

TIP: Automated text alerts will save you time, money and are easy to implement. Talk to one of our support staff about getting set up now.

• Manual emergency alerts

TEMPLATE:SMS
Due to recent COVID announcements, we’re now able to operate starting [DATE] but under new restrictions. For more information: [URL] Reply STOP to opt-out

• Additional support/changes to support/new measures

TEMPLATE:SMS
Good news! The government has announced additional childcare support measures for parents, families and carers. For more info: [URL] Reply STOP to opt-out.

• Suspicion of infection/Process for potential infection

TEMPLATE:SMS
Hi [NAME], If you suspect a child or staff member may have COVID, please let management know and follow these instructions immediately: [URL] Reply STOP to opt-out

• Closure/Extension of restrictions

TEMPLATE:SMS
Hi [NAME], due to yesterday’s announcements, [COMPANY] must continue to stay closed until the [date] pending a further drop in cases. For more information: [URL] Reply STOP to opt-out

• Reopening with new guidelines

TEMPLATE:SMS
Hi [NAME], we’re looking forward to seeing [CHILD NAME] again on the [DATE]! Please read our new guidelines for parents to follow before returning: [URL]  Reply STOP to opt-out

Real Estate

• Physical inspections allowed

TEMPLATE:SMS or MMS
[NAME], in-person inspections will resume from [DATE]. Would you like to book one in for the home at [ADDRESS]? You expressed interest in this property earlier this year. Call to book a time: [PHONE NUMBER] 

• Outdoor auctions gathering limits 

TEMPLATE:SMS or MMS
Outdoor auctions are allowed but with crowd limits. If you are interested in the property at [ADDRESS], please book in to secure a slot at our auction on [DATE]: [URL] 

• New safety measures for real estate appointments and inspections 

TEMPLATE:SMS
Hi [NAME], we are taking extra steps to make all inspections are COVID-safe. Only one agent will attend and will provide masks and gloves. Temperature checks will also be conducted. To see all safety measures taken: [URL] Reply STOP to opt-out.  

• Contact tracing for all appointments and auctions 

TEMPLATE:SMS
Please be aware that if you are attending an appointment or auction, your contact details are required for contact tracing purposes. These details will be lodged with the government and will not be shared with any other entity except for COVID-19 purposes. Thank you. 

• Virtual services continuing 

TEMPLATE:SMS
Hi [NAME], we will be continuing digital services in the following areas: auction bidding, appraisals, listing appointments and document signing. If you have any queries or would like to move to an in-person service, please call: [PHONE NUMBER] 

• Open home attendee caps 

TEMPLATE:SMS
Only [NUMBER] people can attend a staged open home at any one time. If you are looking to attend [ADDRESS] open home, please arrive 15 minutes early so you do not miss out. 

• Temperature checks

TEMPLATE:SMS
Hi [NAME], to attend our next open home, please be aware that a temperature check will be conducted before you can enter the home. If you are feeling sick or unwell, we suggest you rebook and stay home.  

• New cleaning guidelines 

TEMPLATE:SMS
As of [DATE], new cleaning protocols for open homes and inspections are being undertaken including sanitising door handles and all surfaces before visitors are allowed in. Thank you. 

• New limits on private inspections 

TEMPLATE:SMS
You have a private inspection at [ADDRESS] coming up on [DATE] at [TIME]. Your agent [AGENT NAME] will be in attendance. Please be aware that you have 15 minutes to inspect the property yourself. If you are late, you must reschedule. Thank you. 

Trades/Services

(incl. Construction, Landscaping etc)

• Ceasing or limiting work

TEMPLATE:SMS
Hi [NAME], we will be unable to operate from [DATE]. Please contact your supervisor or check your roster: [URL] Thanks. Reply STOP to opt-out.

• COVID safe guidelines

TEMPLATE:SMS
Hi [NAME], as of [DATE] we will be instituting a new COVIDSafe plan. Please familiarise yourself with rules around car-pooling, PPE, infection response and contact tracing. See more: [URL] Reply STOP to opt-out

• Moving to a new restriction level

TEMPLATE:SMS
Pending maintenance of current COVID infections, we will move to a new restriction level by [DATE]. Please make sure you aware of new guidelines beforehand. Link here: [URL] Reply STOP to opt-out

• Emergency change alert

TEMPLATE:SMS
As of [DATE], we will be limiting our sites to no more than [SITE NUMBER] people. Please contact your supervisor or check [URL] for new rosters. Reply STOP to opt-out.

• Reopening site or company

TEMPLATE:SMS
Dear [NAME], thanks to easing restrictions [COMPANY] will be able to resume operations from [DATE]. Please speak to your supervisor or check your roster at: [URL] Thanks. Reply STOP to opt-out.

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Healthcare/Medical

• Telehealth services (appointment confirmations)

TEMPLATE:SMS (Software integration or automation)
Hi [NAME] your telehealth appointment is now confirmed on [DATE] at [TIME]. Please call [PHONE NUMBER] if you need to reschedule. Thanks. Reply STOP to opt-out.

• Telehealth services (appointment reminder)

TEMPLATE:SMS (Software integration or automation)
Hi [NAME] you have an upcoming telehealth appointment with [DOCTOR] at [CLINIC] on [DATE] at [TIME]. Please note that 48 hours notice is required for cancellation or a fee may apply. Call to reschedule: [PHONE NUMBER] Reply STOP to opt-out.

• Reminder about non-COVID services/general health upkeep

TEMPLATE:SMS
Dear [NAME], our clinic is still open for non-COVID health needs. Please do not neglect your general health. Doctors are available for consultations via phone, telehealth or (on request) face-to-face. Call [PHONE NUMBER] or book here: [URL] Stay safe. Reply STOP to opt-out.

RELATED: For more COVID-19 health templates, check out this support article.

Education

• Extension/temporary closure of school

TEMPLATE:SMS
Hi [NAME], due to current gov announcements we will be continuing remote learning with the exception of children of permitted workers. Please call: [PHONE NUMBER] for any queries. For more info: [URL] Reply STOP to opt-out.

TIP: Enable our Email to SMS function so that teachers are able to personalise their own communications direct from their inbox.

• Emergency changes

TEMPLATE:SMS
Hi [NAME], we are instituting new changes to onsite learning due to an outbreak at [LOCATION. Reply STOP to opt-out.

• Re-opening/Staged return to school

TEMPLATE:SMS
REMINDER: Your [CHILD NAME] is set to return to school on [DATE] at [TIME]. Please be aware of new guidelines for at-school attendance including mandatory contact tracing: [URL] Thank you. Reply STOP to opt-out.

• Immediate school closure

TEMPLATE:SMS
ALERT: Due to a recent outbreak at [LOCATION], we will be closing our school effective immediately. For more information: [URL] Thank you. Reply STOP to opt-out.

RELATED: For even more COVID19 education templates.

Financial Services

• Customer service or service changes

TEMPLATE:SMS
Hi [NAME], due to current COVID restrictions, you will not be able to visit our stores for support and service. More phone and online operators are available to help you. Please visit [URL] or call [number]. Thank you. Reply STOP to opt-out.

• Alerting customers to scams

TEMPLATE:SMS (best to come from a dedicated number)
ALERT: There is a current email scam pretending to be from our company. Do not open the email, exchange any personal information or click on any links. For help, please call: [PHONE NUMBER] and report it to Scamwatch.org immediately.

TIP: There’s been a rise in digital scams throughout COVID. Warning customers proactively will only be beneficial to your business.

More to come soon….!

Final thoughts and further reading 

Try SMS for free!

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Resuming business as usual while navigating the uncertainty of COVID weighs heavily on organisations everywhere. It’s important that we remain vigilant and adaptable on our road to recovery.

SMS is capable of handling mission-critical communications while giving you the flexibility to handle any changes to come.

Check out our full COVID-19 resource hub full of more templates, advice and guides to help you use SMS through this crisis. Or download this SMS template plus others when it comes to supporting your staff during re-openings.

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