{"id":17183,"date":"2022-08-23T14:03:00","date_gmt":"2022-08-23T04:03:00","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&#038;p=17183"},"modified":"2025-08-25T19:24:31","modified_gmt":"2025-08-25T19:24:31","slug":"sms-vs-mms-pros-cons","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/sms-vs-mms-pros-cons\/","title":{"rendered":"SMS vs MMS: What\u2019s the difference?"},"content":{"rendered":"\n<p>A picture tells a thousand words. And when you can&#8217;t use many words, then adding a picture is gold. Right? Not always.\u00a0For business texting, the format matters, and that&#8217;s when you need to know the difference between SMS and MMS text messaging. <\/p>\n\n\n\n<p>As we\u2019ll explore below, <a href=\"https:\/\/messagemedia.com\/au\/messaging\/sms\/\">Multimedia Messaging Service (MMS)<\/a> is a powerful tool in your marketing toolbox. It expands your texting character limit and allows for engaging pictures and videos. But depending on your budget and business needs, it doesn\u2019t always pay to use MMS vs. SMS, as it&#8217;s a more costly form of messaging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let\u2019s start with a quick explainer of SMS and MMS.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is SMS?<\/h3>\n\n\n\n<p>SMS stands for <a href=\"https:\/\/messagemedia.com\/au\/messaging\/sms\/\">Short Message Service<\/a>. As its name suggests, it\u2019s used to send short messages \u2013 <a href=\"https:\/\/messagemedia.com\/au\/blog\/how-many-characters-in-a-text-message\/\">limited to 160 characters<\/a>. Because of this, it\u2019s cheaper to send than MMS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is MMS?<\/h3>\n\n\n\n<p>MMS messages, on the other hand, can include an image or GIF, and a subject line. The message itself can be a lot longer, too \u2013 with up to 5,000 characters to play with. While more costly than its texting counterpart SMS, MMS does come with some serious benefits. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Get creative. <\/strong><br>Add a bold headline and an eye-catching image to grab your customers\u2019 attention.<br><\/li>\n\n\n\n<li><strong>Say more. <\/strong><br>Include more detailed marketing messages and special offers with a higher character limit.&nbsp;<br><\/li>\n\n\n\n<li><strong>Boost engagement. <\/strong><br>MMS beats SMS <a href=\"https:\/\/www.techinasia.com\/talk\/faq-mmssms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">in the engagement stakes<\/a>, with 15% higher click-through rates and 20% fewer unsubscribes. Plus, MMS is 4x more likely to be shared.<br><\/li>\n\n\n\n<li><strong>Receive images.<\/strong> <br>With MMS, your customers can send you images, too. This comes in handy when they need to show you a receipt, or a problem or fault with a product.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Whether you use MMS vs. SMS can come down to your budget, and what you want to achieve from your marketing messages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the difference between SMS and MMS?<\/h2>\n\n\n\n<p>In looking at the differences between MMS and SMS, it boils down to the content each allows you to send. SMS allows you to send short lengths of plain text while MMS enables you to send longer texts along with other forms of media like images, audio, GIFs, and more. Here&#8217;s a list of specific SMS and MMS differences: <\/p>\n\n\n\n<p><strong>SMS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text length: up to 160 characters&nbsp;<\/li>\n\n\n\n<li>No images, video, or audio<\/li>\n\n\n\n<li>Great for quick updates, alerts, links to more information<\/li>\n<\/ul>\n\n\n\n<p><strong>MMS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text length: up to 5,000 characters<\/li>\n\n\n\n<li>Images (including animated) of up to 410KB<\/li>\n\n\n\n<li>Great for brand-led messaging, sending product promos, tickets, QR codes, and more<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1213\" height=\"950\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-x-MMS-image.png\" alt=\"SMS message vs MMS message example\" class=\"wp-image-34464\" style=\"width:698px;height:547px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-x-MMS-image.png 1213w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-x-MMS-image-300x235.png 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-x-MMS-image-1024x802.png 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-x-MMS-image-768x601.png 768w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeff\">RECOMMMENDED READING: Check out our <a href=\"https:\/\/messagemedia.com\/au\/blog\/guide-to-mms-messaging\/\">Complete Guide to MMS Messaging<\/a> to learn how to stand out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pros and cons: comparing MMS vs. SMS.<\/h2>\n\n\n\n<p>Almost all devices support both MMS and SMS, so you typically won&#8217;t have to choose only one or the other. Depending on your industry, business offerings, and your needs in different areas of mobile customer communication, you can use MMS for some things and SMS for others.\u00a0We&#8217;ve laid out the SMS pros and cons and MMS pros and cons for you: <\/p>\n\n\n\n<p><strong>SMS pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shorter messages that won\u2019t require as much time&nbsp;<\/li>\n\n\n\n<li>Cheaper than MMS<\/li>\n\n\n\n<li>Most universally available<\/li>\n<\/ul>\n\n\n\n<p><strong>SMS cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only allows for plain text<\/li>\n\n\n\n<li>160 character limit can be restricting<\/li>\n\n\n\n<li>No images\/videos can be included<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>MMS pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Longer character limit allows for more flexibility<\/li>\n\n\n\n<li>Images and GIFs can create a more eye-catching message<\/li>\n<\/ul>\n\n\n\n<p><strong>MMS cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not all phones can receive MMS (though most do now)<\/li>\n\n\n\n<li>Costs more than SMS<\/li>\n\n\n\n<li>Takes more time<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Which one should you use: MMS or SMS?<\/h2>\n\n\n\n<p>Not sure whether you should be using SMS or MMS messages, or looking for specific examples of when you should use SMS and when you should use MMS? It all depends on the type of message you\u2019re sending. Here are some common use cases where one is better than the other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A special offer or marketing campaign: use MMS.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"356\" height=\"644\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/MMS-marketing-message-example-on-phone.png\" alt=\"MMS-marketing-message-example-on-phone\" class=\"wp-image-34569\" style=\"width:261px;height:472px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/MMS-marketing-message-example-on-phone.png 356w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/MMS-marketing-message-example-on-phone-166x300.png 166w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/figure>\n<\/div>\n\n\n<p>Imagery shines in MMS marketing campaigns. If you want customers to click through to your site to browse and buy, adding an image could make all the difference. Here are some ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For special offers and promotions, include an image of the products on sale<\/li>\n\n\n\n<li>For abandoned carts, add an image of the item in checkout<\/li>\n\n\n\n<li>For aspirational purchases like luxury holidays, add an enticing image of a faraway location<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>For marketing campaigns: MMS wins.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An appointment reminder or confirmation: use SMS.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"2400\" height=\"2400\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-optometry-appointment-reminder.png\" alt=\"SMS optometry appointment reminder\" class=\"wp-image-34295\" style=\"width:400px;height:undefinedpx\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-optometry-appointment-reminder.png 2400w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-optometry-appointment-reminder-300x300.png 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-optometry-appointment-reminder-1024x1024.png 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-optometry-appointment-reminder-150x150.png 150w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-optometry-appointment-reminder-768x768.png 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-optometry-appointment-reminder-1536x1536.png 1536w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/SMS-optometry-appointment-reminder-2048x2048.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n<\/div>\n\n\n<p>One of the most common uses for SMS? Confirming a customer\u2019s booking or sending an appointment reminder. Short and sweet, a simple text works perfectly to let people know their booking is confirmed. And a follow-up reminder the day before is super helpful to reduce the likelihood of no-shows.<\/p>\n\n\n\n<p>Need help here? Read our <a href=\"https:\/\/messagemedia.com\/au\/use-cases\/sms-for-appointment-reminders\/\">guide to SMS for appointment reminders<\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>For booking confirmations and reminders: SMS wins.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An emergency update: use SMS.<\/h3>\n\n\n\n<p>Whether you need to warn locals of an extreme weather event, or you need to let employees know about a site closure, text messaging is a proven way to get information out quickly and easily.&nbsp;<\/p>\n\n\n\n<p>When sending emergency updates, it\u2019s best to keep things brief and to-the-point. It\u2019s why SMS is best here. And, because costs are lower, you can send regular updates without breaking the bank.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>For emergency updates: SMS wins.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An event invite and ticket: use MMS.<\/h3>\n\n\n\n<p>Got an event coming up? If you\u2019re sending an invitation via text message, add an image to capture your customers\u2019 attention. Put simply, MMS is more inviting.<\/p>\n\n\n\n<p>Then, once they\u2019ve accepted your invite, send a custom QR code with their ticket. This way, it\u2019s easy for them to pull up at the door \u2013 no need to print tickets or dig through cluttered inboxes on the day.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>For event invitations: MMS wins.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A customer support message: use MMS.<\/h3>\n\n\n\n<p>Say your customer support team needs to see an image of a faulty product before issuing a warranty replacement. Or they need to see a receipt before sending a refund. That\u2019s where inbound MMS comes in handy.&nbsp;<\/p>\n\n\n\n<p>To take customer support to the next level, give your customers the ability to take a quick photo on their phone and text it back. Too easy.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>For two-way support messages: MMS wins.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to get started?<\/h2>\n\n\n\n<p>Clearly, there\u2019s no outright winner in the SMS vs MMS stakes. The good news? With Sinch MessageMedia, you\u2019ve got the option of both \u2013 so you can pick the right format for different marketing messages.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Take our platform for a spin. Send an SMS or MMS (or both) today.          <\/h2>\r\n\r\n          <p class=\"mb-4\"><\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Start messaging for free<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Take our platform for a spin. Send an SMS or MMS (or both) today.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">FAQs.<\/h2>\n\n\n<div class=\"faqs\" id=\"faq-id-1\">\r\n        <div class=\"faqs-faq position-relative\">\r\n          <p\r\n            id=\"title-1\"\r\n            class=\"faqs-faq-title mb-0 \"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-1\"\r\n            aria-expanded=\"true\"\r\n            aria-controls=\"faq-collapse-1\"\r\n            >\r\n\r\n            <button\r\n            class=\"h5 accordion-button shadow-none p-0 m-0 bg-transparent text-dark\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-1\"\r\n            aria-expanded=\"true\"\r\n            aria-controls=\"faq-collapse-1\">\r\n            When should I use MMS?\r\n            <\/button>\r\n            \r\n          <\/p>\r\n          <div class=\"faqs-faq-answer-padding\">\r\n              <div\r\n                id=\"faq-collapse-1\"\r\n                class=\"faqs-faq-answer collapse show\"\r\n                aria-labelledby=\"title-1\"\r\n                data-bs-parent=\"faq-id-1\">\r\n                Use MMS when you need to send longer or more attention-grabbing messages. Some uses: <br>\r\n<ul>\r\n<li>Event invites and tickets<\/li>\r\n<li>Customer support conversations<\/li>\r\n<li>Special offer or marketing campaign<\/li>\r\n<li>Coupons or promotions<\/li>\r\n<li>New product or service messages<\/li>\r\n<\/ul>\r\n              <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"faqs-faq position-relative\">\r\n          <p\r\n            id=\"title-2\"\r\n            class=\"faqs-faq-title mb-0  collapsed\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-2\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-2\"\r\n            >\r\n\r\n            <button\r\n            class=\"h5 accordion-button shadow-none p-0 m-0 bg-transparent text-dark collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-2\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-2\">\r\n            When should I use SMS?\r\n            <\/button>\r\n            \r\n          <\/p>\r\n          <div class=\"faqs-faq-answer-padding\">\r\n              <div\r\n                id=\"faq-collapse-2\"\r\n                class=\"faqs-faq-answer collapse\"\r\n                aria-labelledby=\"title-2\"\r\n                data-bs-parent=\"faq-id-1\">\r\n                Use SMS when you need to send a concise, time-efficient message that doesn\u2019t require visuals. Some uses:\r\n<br>\r\n<ul>\r\n<li>Emergency update<\/li>\r\n<li>Reservation or appointment confirmation or reminder<\/li>\r\n<li>Shipping or tracking confirmation<\/li>\r\n<li>Account information<\/li>\r\n<\/ul>\r\n              <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"faqs-faq position-relative\">\r\n          <p\r\n            id=\"title-3\"\r\n            class=\"faqs-faq-title mb-0  collapsed\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-3\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-3\"\r\n            >\r\n\r\n            <button\r\n            class=\"h5 accordion-button shadow-none p-0 m-0 bg-transparent text-dark collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-3\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-3\">\r\n            Does it cost more to send with MMS?\r\n            <\/button>\r\n            \r\n          <\/p>\r\n          <div class=\"faqs-faq-answer-padding\">\r\n              <div\r\n                id=\"faq-collapse-3\"\r\n                class=\"faqs-faq-answer collapse\"\r\n                aria-labelledby=\"title-3\"\r\n                data-bs-parent=\"faq-id-1\">\r\n                Yes, MMS will always cost more than SMS. However, MMS has been found more successful in boosting engagement levels, which may make the extra cost worth it.\r\n              <\/div>\r\n          <\/div>\r\n        <\/div><\/div>\r\n  <script type=\"application\/ld+json\">\r\n  {\r\n    \"@context\": \"https:\/\/schema.org\",\r\n    \"@type\": \"FAQPage\",\r\n    \"@id\": \"https:\/\/messagemedia.com\/au\/blog\/sms-vs-mms-pros-cons\/\",\r\n    \"mainEntity\": [{\r\n        \"@type\": \"Question\",\r\n        \"name\": \"When should I use MMS?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"Use MMS when you need to send longer or more attention-grabbing messages. Some uses: &lt;br&gt;\r\n&lt;ul&gt;\r\n&lt;li&gt;Event invites and tickets&lt;\/li&gt;\r\n&lt;li&gt;Customer support conversations&lt;\/li&gt;\r\n&lt;li&gt;Special offer or marketing campaign&lt;\/li&gt;\r\n&lt;li&gt;Coupons or promotions&lt;\/li&gt;\r\n&lt;li&gt;New product or service messages&lt;\/li&gt;\r\n&lt;\/ul&gt;\"\r\n        }\r\n      },\r\n    {\r\n        \"@type\": \"Question\",\r\n        \"name\": \"When should I use SMS?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"Use SMS when you need to send a concise, time-efficient message that doesn\u2019t require visuals. Some uses:\r\n&lt;br&gt;\r\n&lt;ul&gt;\r\n&lt;li&gt;Emergency update&lt;\/li&gt;\r\n&lt;li&gt;Reservation or appointment confirmation or reminder&lt;\/li&gt;\r\n&lt;li&gt;Shipping or tracking confirmation&lt;\/li&gt;\r\n&lt;li&gt;Account information&lt;\/li&gt;\r\n&lt;\/ul&gt;\"\r\n        }\r\n      },\r\n    {\r\n        \"@type\": \"Question\",\r\n        \"name\": \"Does it cost more to send with MMS?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"Yes, MMS will always cost more than SMS. However, MMS has been found more successful in boosting engagement levels, which may make the extra cost worth it.\"\r\n        }\r\n      }\r\n    ]}<\/script>","protected":false},"author":2,"featured_media":26610,"menu_order":53,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[39],"class_list":["post-17183","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-sms-101"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MMS vs. SMS: What\u2019s the Difference? | Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Not sure whether to use MMS or SMS for your business? Learn the difference between them and when to use each. 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