{"id":22978,"date":"2021-12-09T08:00:37","date_gmt":"2021-12-08T22:00:37","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=press&#038;p=22978"},"modified":"2024-02-20T10:51:26","modified_gmt":"2024-02-20T10:51:26","slug":"retails-tech-revolution-report","status":"publish","type":"press","link":"https:\/\/messagemedia.com\/au\/press\/retails-tech-revolution-report\/","title":{"rendered":"MessageMedia: Retail\u2019s Tech Revolution Report shows almost half of Aussie shoppers won\u2019t return in-store"},"content":{"rendered":"\n<p><strong>2 December, 2021;<\/strong> A convincing 43% of Aussies plan to never or reluctantly return to the shops after COVID-19. But shoppers are split about how they\u2019ll get their future retail fix, with 39% desperate to pound the pavement and do traditional Christmas shopping. These are findings from global customer engagement and mobile messaging provider MessageMedia (<a href=\"https:\/\/messagemedia.com\" target=\"_blank\" rel=\"noopener\">https:\/\/messagemedia.com<\/a>), which today released its report \u2013 <em>Retail&#8217;s Tech Revolution.<\/em><\/p>\n\n\n\n<p>The new research also reveals four new Australian shopper personas based on a survey of 1000 participants.<\/p>\n\n\n\n<p>MessageMedia found Australians were most likely to be Digital Devotees (31%) or Experience Enthusiasts (31%), followed by Local Legends (26%) and Reluctant Returners (12%). Please see appendix below for more stats on these distinct demographics.<\/p>\n\n\n\n<p>Aimed at supporting retailers of all sizes as Australia emerges from COVID-19 restrictions, the research has also found:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>41% plan on shopping online at the same volume as during the pandemic.<\/li>\n\n\n\n<li>One-third of men are still concerned about health and safety risks of in-store shopping, compared to almost a quarter of women (24%).<\/li>\n\n\n\n<li>40% of Australians have visited an online or physical store as a result of receiving an SMS from a retailer.<\/li>\n<\/ul>\n\n\n\n<p><strong>MessageMedia Chief Marketing Officer Tara Salmon said:<\/strong> &#8220;While our research shows a quarter of Australians want to avoid the shops this peak sales period and indefinitely into the future, there&#8217;s still a significant group that are keen to \u2018hit the stores\u2019 for deals once more. With Aussies split on how they want to shop going forward, it&#8217;s important for retailers to be prepared for both online and physical shoppers in the weeks, months, and even years ahead.<\/p>\n\n\n\n<p>&#8220;We&#8217;ve seen our SMS communication technology implemented by retailers for both in-store and online marketing campaigns, and demand for our platform continues to grow exponentially even after COVID-19 lockdowns. It&#8217;s important that retailers of all sizes \u2013 from Mum and Dad shops to major national labels \u2013 keep up with technology as shopping evolves.&#8221;<\/p>\n\n\n\n<p>MessageMedia\u2019s <em>Retail&#8217;s Tech Revolution<\/em> report can be <a href=\"https:\/\/messagemedia.com\/au\/ebooks\/retails-tech-revolution\/\" target=\"_blank\" rel=\"noopener\">downloaded here<\/a>.<\/p>\n\n\n\n<p><strong>For more information, please contact: <\/strong><\/p>\n\n\n\n<p>Roisin Nagle, <em>Keep Left on behalf of MessageMedia<\/em><br><a href=\"mailto:rnagle@keepleft.com.au\">rnagle@keepleft.com.au<\/a><\/p>\n\n\n\n<p>Jayitri Smiles, <em>Keep Left on behalf of MessageMedia<\/em><br><a href=\"mailto:jsmiles@keepleft.com.au\">jsmiles@keepleft.com.au<\/a><\/p>\n\n\n\n<p><strong>About MessageMedia<\/strong><\/p>\n\n\n\n<p>MessageMedia (<a href=\"https:\/\/messagemedia.com\" target=\"_blank\" rel=\"noopener\">https:\/\/messagemedia.com<\/a>) is a leading global messaging provider that helps businesses of all sizes \u2014 from SMB to enterprise-level \u2014 better connect with customers. With 90% of messages read within 90 seconds and more than 65,000 customers worldwide, MessageMedia allows teams to create engaging mobile experiences that customers love.<\/p>\n\n\n\n<p><strong>APPENDIX<\/strong><\/p>\n\n\n\n<p><strong><u>Report personas<\/u><\/strong><\/p>\n\n\n\n<p><strong>Digital Devotees<\/strong><br>Turning to online retail out of necessity during the pandemic and not looking back, nearly a third (31%) of Australians will do all they can to avoid shopping in actual stores again.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>42% are under 34 years of age and 85% are under 54 and show no signs of slowing down their online spending.<\/li>\n\n\n\n<li>61% plan to continue shopping online at the same level as the pandemic.<\/li>\n\n\n\n<li>37% agree that it\u2019s no longer necessary to shop in store.<\/li>\n<\/ul>\n\n\n\n<p><strong>Reluctant Returners<\/strong><br>Not overly fond of the retail experience in general, 12% of people are all about speed and convenience and prefer to shop online \u2013 but will occasionally go in-store.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A third (34%) reporting that they are still worried about the health and safety risks of shopping in store.<\/li>\n\n\n\n<li>Half (50%) of this persona is aged 34 and under.<\/li>\n<\/ul>\n\n\n\n<p><strong>Local Legends<\/strong><br>A quarter of Australians (25%) prefer to support shops close to home, seeing themselves as Local Legends.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>42% are excited about being able to shop in-store again, with a further 43% will only shop online only if it\u2019s something they can\u2019t buy in store.<\/li>\n\n\n\n<li>The oldest of the four personas, 40% are 55 years of age or more.<\/li>\n\n\n\n<li>80% of this group prefers to shop at small and independent retailers and 40% prefer to avoid big shopping centres.<\/li>\n<\/ul>\n\n\n\n<p><strong>Experience Enthusiasts<\/strong><br>Almost one-third (31%) of Australians will seize every chance they can get to return to physical stores for the traditional shopping experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>42% are excited about being able to shop in-store again because they missed the social aspect and overall experience of traditional shopping.<\/li>\n\n\n\n<li>They are far more likely to be female than males (58% vs 42%).<\/li>\n\n\n\n<li>Young people are still looking for traditional experiences, with 44% under 34 years of age.<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-22978","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MessageMedia: Retail\u2019s Tech Revolution Report shows almost half of Aussie shoppers won\u2019t return in-store - Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Press article about MessageMedia: Retail\u2019s Tech Revolution Report shows almost half of Aussie shoppers won\u2019t return in-store . 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