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ALPHA TAG: This is an approved 3-11 character name or string of text that appears in place of a phone number (for example, it could be your business name). Alpha tags<\/a> are great for brand recognition, but can only be used for one-way messages.<\/p>\n\n\n\n API: An Application Programming Interface (API) allows two different software programs to talk to each other (kind of like an interpreter). MessageMedia has SMS API codes<\/a> for all your favourite programming languages.<\/p>\n\n\n\n AUTO REPLIES: Also called an autoresponder, an automated text message<\/a> is sent back to a customer following a certain action. For example, when a customer first subscribes, you could send an automated \u2018welcome\u2019 message.<\/p>\n\n\n\n BULK SMS: Like its name suggests, bulk SMS<\/a> is where you send a single text message to a group of customers at the same time.<\/p>\n\n\n\n CHATBOX TO SMS: With chatbox to SMS<\/a>, you can move chat conversations from your website to SMS, for more convenient and easy-to-use chat.<\/p>\n\n\n\n CTA: A call to action (CTA) is a prompt in your SMS that encourages a customer to take action, such as \u201cBuy now\u201d or \u201cLearn more\u201d.<\/p>\n\n\n\n CTR: The click-through rate (CTR) is the number of clicks your SMS gets, divided by the number of people you send the message to. If you send a message to 100 people and 65 click on it, your CTR is 65%. The higher the better.<\/p>\n\n\n\n CX: Customer experience (CX) is a qualitative measure of how customers interact with your business. Your ongoing goal is to boost CX \u2013 tips like these can help<\/a>.<\/p>\n\n\n\n CUSTOM FIELDS: Use custom fields in your text messages to help boost CTR. Custom fields can include things like [first name], [business name], [product], [discount] and more. They make it easy to add personalisation<\/a> to your MessageMedia text messages.<\/p>\n\n\n\n DEDICATED NUMBER: This is a virtual phone number your whole business can use to send SMS to customers. With a dedicated number<\/a>, customers see the same mobile number from you, no matter who\u2019s sending from your business.<\/p>\n\n\n\n DEDUPLICATION: Deduplication<\/a> is a feature of our text messaging service, which helps ensure you don\u2019t send the same message to the same customer twice.<\/p>\n\n\n\n DELIVERY RECEIPT: A delivery receipt<\/a> (DR) confirms your message has been successfully delivered to your customer.<\/p>\n\n\n\n EMAIL TO SMS: Our Email to SMS<\/a> service enables you to quickly and easily send text messages from your preferred email provider\u2014you send the email to us, we convert it to a text message and send it to your customers.<\/p>\n\n\n\n GATEWAY: With an SMS gateway, you can send and receive text messages to and from SMS-capable devices, using global telecommunications networks. For example, MessageMedia\u2019s Australian SMS gateway<\/a> sends bulk SMS, MMS and mobile landing pages globally.<\/p>\n\n\n\n GEOTARGETING: This is where you segment your customers based on their location. You might send specific offers to people in one town, for example, or time the sending of your text messages based on different time zones.<\/p>\n\n\n\n GIF: Graphics Interchange Format (GIF) is a type of image file. Think of it like a \u2018moving\u2019 photo. You can add GIFs to MMS and mobile landing pages.<\/p>\n\n\n\n HLR LOOKUPS: With Home Location Register (HLR) lookups<\/a>, you can quickly and easily clean your database to remove inactive, invalid, or unrecognisable numbers\u2014so you only pay for messages delivered to actual customers.<\/p>\n\n\n\n INTEGRATION: This is a connection between different apps or platforms, so they can work seamlessly together. MessageMedia has a huge integrations marketplace<\/a> to streamline and simplify your marketing.<\/p>\n\n\n\n JPEG: A JPEG\u2019s a JPEG, right? Who knew that it stands for Joint Photographic Experts Group? This common image format, which compresses the file size while maintaining quality, is popular for MMS and mobile landing pages.<\/p>\n\n\n\n KEYWORD: In SMS marketing, a keyword is a word or phrase that can be used to trigger an automated response. Here\u2019s an example of how keywords<\/a> can help trigger an automated flow of messages.<\/p>\n\n\n\n MESSAGING PROVIDER: That\u2019s us. MessageMedia is a messaging provider, giving you an easy-to-manage platform for all your SMS marketing.<\/p>\n\n\n\nB<\/strong><\/h2>\n\n\n\n
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