{"id":29967,"date":"2023-04-28T10:06:18","date_gmt":"2023-04-28T00:06:18","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&p=29967"},"modified":"2024-03-16T22:09:54","modified_gmt":"2024-03-16T22:09:54","slug":"use-sms-turn-conversations-into-sales","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/use-sms-turn-conversations-into-sales\/","title":{"rendered":"SMS for sales: signed, sealed, delivered"},"content":{"rendered":"\n

On an average day, customers check their text messages more than any other app<\/a> on their phone. By texting people during your sales process, you\u2019re 40% more likely<\/a> to turn them into clients. It\u2019s a sure sign that customers want to have more two-way conversations with brands \u2013 and that\u2019s why more and more businesses are turning to SMS for sales.<\/p>\n\n\n\n

1: It\u2019s survival of the fastest<\/strong><\/h2>\n\n\n\n

A new customer enquiry has dropped into your inbox. It\u2019s always a great feeling. You could respond via email and wait not-so-patiently for a response. Or, you could fire off a quick text message<\/a> \u2013 you\u2019ll be in front of them even before your competitors have written out their emails.<\/p>\n\n\n\n

2: Let\u2019s be best friends<\/strong><\/h2>\n\n\n\n

With faster response rates, you can use SMS to improve customer relationships and dig deeper into what your customers really need and want.<\/p>\n\n\n\n

That might be asking a simple question, \u2018Are you available on Thursday for an initial inspection?\u2019 or an automatic message triggered by a keyword or phrase. You can follow up those answers with more relevant information like a quote, or pass them on to a sales rep who can personally respond.<\/p>\n\n\n\n

The faster you can get a customer the answers they need, the more chance you have of turning that conversation into a sale. But more than that, you\u2019re laying the foundation for a more trusted connection beyond the sale. That\u2019s the golden ticket.<\/p>\n\n\n\n

3: Avoid any sticky hitches<\/strong><\/h2>\n\n\n\n

Ever had to go back through an email chain? Headachesville. The beauty of SMS is you can integrate it with your other platforms \u2013 CRM, marketing, eCommerce \u2013 you name it. That makes it easy for everyone involved to stay updated with a customer\u2019s latest response. Sending and receiving messages from one place also means you never risk losing a conversation and any business that comes with it.<\/p>\n\n\n\n

SMS for sales \u2013 why so shiny?<\/strong><\/h2>\n\n\n\n

SMS is a great way to get on your customer\u2019s radar and <\/em>stay top of mind as they make their decision. But it can\u2019t be that easy, can it?<\/p>\n\n\n\n

While some might say it\u2019s digital sorcery, SMS has proven time and time again that it can cut through the noise and close more deals.<\/p>\n\n\n\n

Here\u2019s how:<\/p>\n\n\n\n

Two-way communication in a single inbox<\/strong><\/h3>\n\n\n\n

Over 50% of people reply to a text message within 1-2 minutes<\/a>. With faster response rates, two-way SMS lets you send and receive replies from one inbox. You\u2019ll save time while building a customer profile you can fall back on every time you engage with that person.   <\/p>\n\n\n\n

SMS lets you be more personal<\/strong><\/h3>\n\n\n\n

These days, customers can spot mass sales emails from a mile away. Instead, they\u2019re looking for experiences that don\u2019t <\/em>make them feel like another number. Yes, text messaging is more casual and more conversational, but that\u2019s exactly why it works. It allows you to be more personal<\/a> and grow customer trust, all while ramping up conversion rates.<\/p>\n\n\n\n

Deliver messages at the right time.<\/strong><\/h3>\n\n\n\n

With 98% open rates<\/strong><\/a> and 8x the response rate<\/strong><\/a> of email, it\u2019s clear that customers are more likely to hit \u2018reply\u2019 or \u2018buy now\u2019. But, to create a lasting impact, it\u2019s all about the timing. Set messages to go in advance or use rule-based triggers to send an automatic reminder<\/a>. Your message could contain an incentive to return to an abandoned cart or add urgency to promotional messages. Other smart features like socially-aware sending<\/a> can ensure you only send messages within a specific window \u2013 particularly useful for overseas customers. <\/p>\n\n\n\n

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\r\n Ready to make beautiful connections? <\/h2>\r\n\r\n

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