{"id":33825,"date":"2023-10-16T12:30:28","date_gmt":"2023-10-16T01:30:28","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&p=33825"},"modified":"2024-02-20T10:44:07","modified_gmt":"2024-02-20T10:44:07","slug":"how-mms-grew-ctr-for-muse-pilates","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/how-mms-grew-ctr-for-muse-pilates\/","title":{"rendered":"Muse Pilates"},"content":{"rendered":"\r\n
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Pilates studio uses conversational messaging and MMS to achieve a +16% CTR.<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
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50%<\/h4>\r\n
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100%<\/h4>\r\n
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23%<\/h4>\r\n
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Providing personal service is easy to do when you only have a handful of clients. But how do you connect \u2013 and stay connected \u2013 with your customers at scale? It\u2019s a dilemma that Muse Pilates faced until they started using SMS to talk with their customers rather than at them. The result? More engagement, more sales, and a better customer experience.<\/p>\n\n\n\n

The challenge.<\/h2>\n\n\n\n

When you jump from a few hundred to a couple of thousand members, there\u2019s bound to be some growing pains. For Muse, the biggest challenge has been staying connected with their rapidly expanding community.  <\/p>\n\n\n\n

Originally, they only had one phone and one customer service rep fielding member enquiries and phone calls across all their studios, making it nearly impossible to respond immediately. <\/p>\n\n\n\n

\u201cFor a service-based business, even the smallest problem can have a ripple effect if we don\u2019t acknowledge it quickly,\u201d says Group Marketing and Sales Manager, Mackenzie Ford. <\/p>\n\n\n\n

According to the stats<\/a>, Mackenzie isn\u2019t wrong. When reaching out to a brand online, 26% say they expect an immediate response and an additional 64% want a response within 24 hours.  <\/p>\n\n\n\n

Muse needed one system where everybody could see what was happening with members at any studio. So, they implemented HubSpot. Sweet. But that only solved half the problem.  <\/p>\n\n\n\n

Every time Muse opened a new studio, they had an overwhelming number of member enquiries. They couldn\u2019t follow up fast enough, which resulted in a low conversion rate.  <\/p>\n\n\n\n

\u201cThat\u2019s where Sinch MessageMedia does most of the heavy lifting. SMS has proven to be a great way for us build a solid client base \u2013 before<\/em> we open a studio,\u201d says Mackenzie.<\/p>\n\n\n\n

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I really, really wish we\u2019d found Sinch MessageMedia back then. Connecting with someone by sending them a text message, and they respond almost instantly \u2013 that\u2019s been a complete game-changer.<\/p>\nMackenzie Ford, Group Marketing and Sales Manager<\/cite><\/blockquote>\n\n\n\n

The solution.<\/h2>\n\n\n\n

A little birdy at HubSpot told Mackenzie about Sinch MessageMedia. She says it didn\u2019t take much to convince her that our HubSpot integration<\/a> was the right SMS tool for the job \u2013 for lots of reasons.<\/p>\n\n\n\r\n

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\r\n Want to integrate SMS into HubSpot? <\/h2>\r\n\r\n

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