{"id":44733,"date":"2024-05-08T06:10:11","date_gmt":"2024-05-08T06:10:11","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=case-studies&p=44733"},"modified":"2024-05-15T05:39:33","modified_gmt":"2024-05-15T05:39:33","slug":"drummond-golf","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/drummond-golf\/","title":{"rendered":"Drummond Golf"},"content":{"rendered":"\r\n
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Australia\u2019s largest golf retailer use SMS to drum up foot traffic and increase store sales.<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
\r\n \"Drummond\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \n\n\n

Hands up, golf enthusiasts! If that\u2019s you, it\u2019s likely you\u2019ve been to (or at least heard of) Drummond Golf.<\/p>\n\n\n\n

What started as a small store in Bendigo in 1974 is today Australia\u2019s largest off-course golf retailer with 50 stores nationwide. All the company\u2019s stores are owner-operated, and they\u2019re supported by a small (but mighty!) head-office team based in Melbourne.<\/p>\n\n\n\n

With SMS for HubSpot, they\u2019re striking while the iron is hot \u2013 sending bulk SMS campaigns to promote key sales and driving store visitors (and sales!) up.<\/p>\n\n\n\n

The challenge. <\/h2>\n\n\n\n

Drummond Golf turn the big 5-0 this year \u2013 it\u2019s a major milestone for any retailer. As Senior Marketing Executive & Digital Manager Jordan Blick points out, it\u2019s the perfect opportunity to celebrate five decades on the green with their franchisees \u2013 and reward their loyal customers.<\/p>\n\n\n\n

Just as a golf course needs players, Drummond Golf\u2019s promotional activities must drive customers into their stores.<\/p>\n\n\n\n

\u201cUnder a franchise model, essentially we work for the store owners, so it\u2019s our job to make sure they get sales,\u201d Jordan explains.<\/p>\n\n\n\n

SMS is critical to doing just that. Drummond Golf have worked with various providers over the years, but encountered deliverability issues.<\/p>\n\n\n\n

During short sale periods, it\u2019s critical that customers receive that text notification almost instantly, says Jordan.<\/p>\n\n\n\n

\u201cWith our original SMS provider, delivery was anywhere from 4-48 hours. Our second provider was much better, but not as fast as we\u2019d hoped.\u201d <\/p>\n\n\n\n

Luckily, third time\u2019s a charm.<\/p>\n\n\n\n

\u201cWe\u2019re a long-term-relationship kind of company,\u201d Jordan laughs. \u201cWhen we partner with someone, we spend a lot of time making sure they\u2019re the right fit for our company, and that was Sinch MessageMedia.\u201d<\/p>\n\n\n\n

The solution. <\/h2>\n\n\n\n

Drummond Golf went to market for a new CRM system and landed on HubSpot, which also let them choose an SMS integration. Working with their HubSpot partner, Modern Visual<\/a>, they considered a handful of recommendations, guess who came out on top? (Hint: us!)<\/p>\n\n\n\n

Jordan says there are three primary reasons Sinch MessageMedia are the right SMS partners: we guarantee fast delivery, integrate with HubSpot<\/a>, and have five-star customer service.<\/p>\n\n\n\n

\u201cThe Sinch MessageMedia team is second to none. The customer service that we’ve received from the team and our account manager has been incredibly great to deal with.”<\/p>\n\n\n\r\n

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\r\n Want to integrate SMS into Hubspot? <\/h2>\r\n\r\n

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