{"id":535,"date":"2021-06-22T04:54:00","date_gmt":"2021-06-22T04:54:00","guid":{"rendered":"http:\/\/messagemedia.com\/case-studies\/better-communication-between-property-managers-and-tenants\/"},"modified":"2024-04-08T11:12:21","modified_gmt":"2024-04-08T11:12:21","slug":"sms-property-management-improves-tenant-agent-communications","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/sms-property-management-improves-tenant-agent-communications\/","title":{"rendered":"Property management business grows 30% YoY with SMS"},"content":{"rendered":"\n

Palace Property Management<\/a> (herein Palace) provides property management solutions to thousands of realtors across Australia and New Zealand. Palace\u2019s software allows users to better oversee the management of their client\u2019s properties. They currently serve over 1000 small and medium realtor business customers that provide services for over 150,000 properties.<\/p>\n\n\n\n

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A snippet of the Palace Property Management website<\/figcaption><\/figure>\n\n\n\n

The company, which has seen 30% year-on-year growth, attributes a portion of this success to its continuously evolving product, which includes features such as an app and a number of third party capabilities, which add value for its clients.<\/p>\n\n\n\n

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It\u2019s essentially an accounting system for managing money involved in the rental marketing and a large part of the business is dealing with tenants and owners.<\/p>\nMichael Abbott, CEO, Palace Property Management<\/cite><\/blockquote>\n\n\n\n

As the platform offers a complete property management solution, it is critical for the company to also provide a reliable and effective communication system between property managers and tenants.<\/p>\n\n\n\n

Common technology to solve a common problem<\/h2>\n\n\n\n
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SMS has proved to be one of the most effective, and popular, methods my clients use to communicate with tenants.<\/p>\nMichael Abbott, CEO, Palace Property Management<\/cite><\/blockquote>\n\n\n\n

The Palace software suite has always operated in a crowded and competitive marketplace. To distinguish itself from competitors it has been important for Palace to offer the most innovative and efficient solution to client challenges.<\/p>\n\n\n\n

One major challenge causing a headache for any realtor is tenant communication, especially any communication that requires a response. It was difficult to chase up tenants with email or giving them a ring, according to Palace Property Management CEO Michael Abbott because they don\u2019t answer or it goes to messages.<\/p>\n\n\n\n

RELATED:<\/strong> Learn how Three Sixty Property Group added our Salesforce SMS integration to drive more sales<\/a> with unobtrusive communications.<\/p>\n\n\n\n

With text messaging, however, it became much easier for property managers to chase up tenants for late rent or upcoming inspections. This was in part due to the fact that MessageMedia also offered a service that would not just go to the property manager\u2019s phone, but one that would be recorded on Palace\u2019s system as well.<\/p>\n\n\n\n

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Unlike other forms of communication, when you receive a text, the recipient will often have a look as soon as it pops up.<\/p>\nMichael Abbott, CEO, Palace Property Management<\/cite><\/blockquote>\n\n\n\n

Early adopters to future-thinking innovator <\/h2>\n\n\n\n

Abbott first identified a need for a reliable communication system in 2008 when a number of clients had mentioned that they found it difficult to reach and communicate with tenants over the phone, however, they had a much higher response rate with SMS. <\/p>\n\n\n\n

Providing SMS to their customers turned out to be a challenge with many recommending customers sign up to them. MessageMedia stood out as one of the few that offered an API integration \u201cthat allowed SMS to integrate back into our system.\u201d For Abbott, this was a key consideration in their decision to work with MessageMedia. <\/p>\n\n\n\n

Integration of MessageMedia\u2019s SMS service was straightforward, and Abbott believed he was provided \u201csome of the best support we\u2019ve experienced from a software development perspective<\/em>.\u201d MessageMedia has continued to provide that continued level of support for many years since.<\/p>\n\n\n\n

RELATED:<\/strong> Get the template that helps property CRM LockedOn drive 500x sales ROI<\/a> for clients from one SMS campaign.<\/p>\n\n\n\n

Nowadays SMS, to Abbott, is considered a \u201cstaple\u201d <\/em>in property management software with many of their competitors offering it too. It is only growing in necessity, with Abbott seeing a huge spike in messages around COVID, becoming an even more important notification for property managers struggling to get in touch with tenants. <\/p>\n\n\n\n

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SMS is becoming a staple of what\u2019s needed in property management software. It\u2019s one of those things that\u2019s not even a nice to have anymore – it\u2019s a default, it\u2019s needed.<\/p>\nMichael Abbott, CEO, Palace Property Management<\/cite><\/blockquote>\n\n\n\r\n

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\r\n Stay on top of tenant communications. <\/h2>\r\n\r\n

Start using SMS for real estate.<\/p>\r\n\r\n

\r\n Try for free now<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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