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https://messagemedia.com/wp-content/uploads/2018/04/nick-hillier-339049-unsplash-scaled-e1591852096679.jpg1024325Did you know that over 98% of text messages are opened, while only 22% of emails are opened? Customers respond to SMS and this behaviour can be very powerful for businesses. Unless you can connect with your customers seamlessly, any attempt to engage and retain them will frustrate them.